Product Manager - Vaccines

Implements marketing strategy on a limited number of assigned brand(s) or product(s) or category(ies) within a geography. Is in charge of implementing customer/patient strategy for its brand.

Job Family Group: Marketing - General

About the Role

We are looking for a strategic and execution-focused Product Manager who can turn market insights into impactful marketing strategies. The ideal candidate has experience in the self-pay healthcare market and hands-on Direct-to-Consumer (DTC) digital marketing. You will lead end-to-end brand management and collaborate cross-functionally to drive vaccine growth.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Key Accountabilities:

Market Insights, Strategy & Planning

• Generate deep market insights (consumer behavior, motivations, barriers, competitive landscape) and translate insights into actionable strategies.

• Formulate, implement, and monitor effective brand and marketing strategies in collaboration with cross-functional teams.

• Meet or exceed annual brand contribution and performance objectives.

• Recommend and adapt global marketing strategies to local market needs.

• Lead the development and validation of long-range planning and forecasting models to support budget, supply, and brand growth accuracy.

Forecasting & Business Management

• Prepare, implement, and review monthly rolling forecasts ensuring timely delivery of goods and optimal inventory levels.

• Collaborate with Market Access, KAM, and Sales teams on pricing strategy.

• Support analysis of brand sales performance, salesforce excellence, and omnichannel KPIs.

Strategy-to-Execution Brand Management

• Design, supervise, and track execution of marketing activities and spending according to plan.

• Lead Direct-to-Consumer (DTC) marketing, including content strategy, digital funnel optimization, SEM/SEO, CRM, social media, and conversion tracking.

• Design, execute, and optimize local promotional materials and core selling messages to support brand growth.

• Recommend and secure approval for promotional materials in compliance with marketing strategy and regulatory requirements.

Medical, KOL & Stakeholder Engagement

• Coordinate medical activities such as scientific meetings, congress participation, lectures, and symposia.

• Build and maintain strong relationships with KOLs, government authorities, academic influencers, local policymakers, and major customers.

• Identify, coordinate, and support hospital/clinic listing activities to ensure product availability.

Cross-functional Collaboration & Training

• Work with sales training teams to reinforce product knowledge and enhance field force competitive edge.

• Support implementation of omnichannel strategies and execution excellence.

Other Requirements

• Occasionally requires evening calls with headquarters teams in US/EU.

• Occasionally requires domestic and international travels, or week-end activities within local regulations.

• Ensure Sanofi First , Customer First mindset in all projects undertaken by constantly seeking best efforts, cost effective solutions, but also by knowing when to challenge ourselves and recognize failures.

• Ensure all activities operate in line with the Sanofi Code of Ethics and relevant policies.

• Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.

About you

Education

• B. Sc. Degree or above, major in Pharmacy, Business or related fields

Experience & Knowledge

• 4+ years of professional experience in MNC Marketing

• 2+ years in Self-paid Marketing department

• Experience in project delivery ownership and accountability

• Experience with self-pay market/ consumer marketing

Core Competencies/Skills

• Strong written and oral presentation skills, Chinese/English

• Project management and coordination

• Ability to effectively engage teams and cross-functional colleagues

• Analytical and numeracy skills

• Strong PowerPoint, excel skills

• Creative thinking & Problem solving

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Our Values

• Aim Higher: Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs.

• Act for Patients: Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access.

• Be Bold: Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth.

• Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.