Accelerator - Digital Consumer Experience Strategy & Research (Paris)

Le contenu du poste est libellé en anglais car il nécessite de nombreuses interactions avec nos filiales à l’international, l'anglais étant la langue de travail.

Consumer Experience Design

PARIS

Hybird

About the job:

The Consumer Experience Group at Sanofi is seeking a proactive and insightful Design Research Lead to join our team. This role is instrumental in shaping the user experience by understanding user behaviors, needs, and motivations through various research methodologies. The ideal candidate will play a key role in informing design and product strategies to enhance user satisfaction and engagement. 

At Sanofi, we are committed to delivering next-generation healthcare that meets the evolving needs of patients and customers. By harnessing stakeholder insights and leveraging cutting-edge technology like AI responsibly, we strive to explore problems deeper and solve sooner than ever before. Join our Consumer Experience group as a Research Lead, and you can help make this vision a reality. 

As a Research Lead for digital products and tools within the Consumer Experience Group at Sanofi, you will play a crucial role in ensuring our solutions are user-centered, innovative, and highly adoptable. Your expertise in foundational and user-focused research will be essential for developing successful products that truly meet the needs and preferences of our users. By leading comprehensive research initiatives, you will gather valuable insights into user behaviors, motivations, and pain points, guiding the design and development process to create intuitive and effective digital solutions. 

About Sanofi:We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. 

Main responsibilities: 

Conducting research:

• Foundational Research: Conduct foundational research to understand the broader context of user behaviors, needs, and motivations

• Data Collection: Utilize methods such as surveys, interviews, usability testing, and field observations to gather qualitative and quantitative user experience data

• Participant Recruitment: Identify and recruit appropriate participants for research studies, ensuring a diverse and representative sample

Analyzing Data: 

• Data Analysis: Identify patterns, trends, and insights from research data

• Synthesis: Combine findings from multiple sources into comprehensive reports and presentations to support design decisions

Developing User Personas and Journey Maps:

• User Personas: Create detailed personas to represent different user types based on research findings

• Journey Maps: Develop journey maps to illustrate the user experience and identify key touchpoints and pain points

• Use cases/User Scenarios to understand how the product will be used and by who 

Supporting Ideation and Prototyping: 

• Facilitative Brainstorming and consensus building: Contribute research insights during ideation sessions

Testing and Validation 

Collaboration: 

• Cross-functional Work: Collaborate with senior researchers, designers, product managers, and engineers to integrate research findings into product strategies and designs

• Stakeholder Engagement: Ensure effective communication and collaboration with all stakeholders throughout the research process

Presenting Findings: 

• Reporting & Communication: Present findings to stakeholders, to facilitate evidence-based decision-making via clear and actionable research reports and presentations  

• Compelling visual storytelling skills  

Learning and Tools: 

• Continuous Learning: Stay updated on the latest user research techniques and tools

• Skill Enhancement: Apply new knowledge and tools to enhance research quality and effectiveness

Knowledge, Skills & Abilities: 

Visual Communication: Create compelling research artifacts such as journey maps, personas, and user stories using tools like Adobe, FigJam, or similar

Technical Proficiency: Proficiency in using various research and design tools to create and present research findings effectively: Dovetail, Usertesting, et. Al

Analytical Skills: Strong ability to analyze and synthesize complex data into actionable insights

Communication: Excellent verbal and written communication skills for presenting research findings and collaborating with stakeholders

Problem-solving: Ability to think critically and solve problems based on research insights 

Experience: Seasoned at conducting research directly informing digital development work and iteration cycles

Research Skills: Proficiency in various research methodologies, including surveys, interviews, usability testing, and field observations

Analytical Skills: Strong ability to analyze and synthesize complex data into actionable insights

Collaboration: Demonstrated ability to work closely with cross-functional teams, including designers, product managers, and engineers

Communication: Excellent verbal and written communication skills for presenting research findings and collaborating with stakeholders

Education: Bachelor’s degree in a relevant field (e.g., Human-Computer Interaction, Psychology, Anthropology, or similar). Advanced degree preferred but not required

Technical Proficiency: Familiarity with tools like Adobe, FigJam, and other research and design tools. Fluent in developing visually compelling artifacts (journey maps, personas) 

Desired traits:  

You are a vibrant and engaging storyteller with strong business communication and presentation abilities to all levels of the company  

Agility, Decisiveness, Resilience, Transparent Communications, and Openness with strong attention to details  

Comfortable with change and ambiguity: you are naturally confident in a shifting world

You bring the ability and interest to help lead cultural shifts in the organization including Digital transformation  

You have an intellectual curiosity that inspires others around you  

Culturally curious, you are willing to work in an international environment