Expert - Campaign Operations

Job Title: Expert - Campaign Operations

• Job Location: Hyderabad

About Job:

Strategic context:

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As an Expert – Campaign Operations, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create standard operating procedures. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

• Work on the omnichannel journey design, execution, analysis and optimization (drive campaign performance analysis; optimize campaign analytics setting requirements [including data inflow])

• Evaluates the effectiveness of various promotion and marketing campaigns leveraging secondary data sources Marketing mix model / Promotion response model / ROI analysis; Impact of channel dynamics: Field Force/Multi-Channel Modelling (New Commercial Model)

• Design and optimize process governance campaigns allowing efficient marketing automation at scale

• Make business recommendations based on the data findings, collaborate with account managers to communicate the same with markets

• Coordinate end2end campaign process for simple, medium, and complex campaigns

• Identify major process inconsistencies and acts upon

• As a subject matter expert, ensure sharing and collecting knowledge across teams to establish a comprehensive cross-organizational overview

About you

• Experience:

• ≥8 years of experience in campaign management, preferably SFMC/ account management /agency/client experience

• Desirable experience in pharmaceuticals / healthcare industry and scientific context mediation

• Proven track of managing efficiency-driven offshoring projects at scale

• Soft skills:

• Stakeholder management

• Good written and verbal communication skills

• Ability to work independently and within a team environment

• Strong organizational and time management skills to effectively manage completing work activities

• Strong ability to translate complex technical matters into digestible and business-oriented communication based on stakeholder needs

• Strong project management skills

• Strong expertise around Omnichannel journey design & marketing execution

• Technical skills: Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder) SFMC Specialist Certification is a plus Knowledge of key project management tools (i.e. Jira, Trello) Knowledge of CRM tools (i.e. Veeva)

• Education: University degree level (Graduate degree, preferably in science) Additionally, relevant advanced/postgraduate degree in life sciences/business analytics/management/pharmacy/similar discipline is desirable

• Languages: Excellent knowledge of English language (spoken and written) 

Why choose us?

Bring the miracles of science to life alongside a supportive, future-focused teamDiscover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationallyEnjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impactTake good care of yourself and your family, with a wide range of health and wellbeing benefits

including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leaveCollaborate on impactful campaigns with a team that values data-driven insights and innovative marketing strategiesEnhance your expertise with advanced tools like SFMC and benefit from ongoing professional development opportunitiesundefined

PursueProgress. Discover Extraordinary. 

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer.

Let’s pursue progress. And let’s discover extraordinary together. At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!