Associate Director of Retail Marketing

Job Title: Associate Director of Retail Marketing

• Location: Moosic, PA

About the Role

The Associate Director of Retail Marketing will support the development and implementation of the US retail pharmacy vaccine strategy to optimize performance within the retail segment. This role will drive strategy development and tactical execution within retail to meet customer needs and internal objectives. The individual should have experience working in a cross-functional environment, as they will work closely with retail sales, Sanofi franchise marekting, market access, legal and regulatory. This position requires a highly-motivated individual who can work effectively in a dynamic environment with a high degree of autonomy and creative problem-solving skills to identify trends and future needs and communicate this to all relevant stakeholders. This is a high-impact role requiring strategic vision, cross-functional influence, and accountability for tactical execution in retail and accountability for VaxServe P&L performance.

This position is based in the US and will report to the Director of Marketing at VaxServe.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi: 

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities:

• Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation 

• Partner with cross-functional teams in franchise-related planning and budgeting efforts to identify growth opportunities and ensure end-to-end execution

• Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns 

• Champion retail segment level strategy pull-through to drive uptake in top targeted accounts to deliver VaxServe P&L 

• Act as field integration lead with the Retail sales team to ensure strategic pull through, provide support, identify education needs, and uncover opportunities

• Demonstrate deep knowledge of the retail vaccine market and trends to form long-term strategies and solutions

• Oversee management of the Agency of Record and other vendor partners

• Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions. 

• Lead the development, creation, and implementation of branded and unbranded promotional materials 

• Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials

• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi and VaxServe corporate compliance

• Develop and manage promotional budget and monitor the productivity of all promotional programs

• Lead cross-functional retail strategy meetings including brand marketing, market research, market access, legal, regulatory, and other functions

• Support annual conference planning for retail and work cross functionally with all attendees including preparation of all related promotional materials and presentations.

About You

Minimum Qualifications:

• Bachelor's degree

• 5 years of pharmaceutical, healthcare, or vaccine marketing and/or sales experience

• Strategic thinker with demonstrated presentation development and excellent interpersonal, verbal, and written communication skills

• Detail-oriented self-starter capable of owning initiatives from beginning to end

Preferred Qualifications:

• Preferred: Master's degree (MBA or related field)

• Proven ability to lead, influence, and drive results across matrixed organizations without direct authority

• Experience managing creative agencies and third-party vendors to deliver exceptional results

• High level of personal and professional integrity with a strong work ethic in a fast paced environment

• Must demonstrate knowledge of the US legal-regulatory environment affecting appropriate promotional activities.

• Proven ability to navigate promotional materials through legal, regulatory, and medical review processes

• Vaccine and marketing experience with Retail Pharmacy is preferred

• Ability to travel ~25-30%

Why Choose Us? 

• Bring the miracles of science to life alongside a supportive, future-focused team.  

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.  

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.  

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.  

• Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology. 

• Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.

• Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. 

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.