GTMC-Market Research & Competitor Intelligence Manager-Shanghai

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Strategic context:

Go To Market Capability (GTMC) organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs
• Harmonizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global,
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations form Sanofi hubs to optimize process excellence and efficiency.

Sanofi Greater China is facing a high pace of changes aiming at making the organization across GBUs more agile and impactful organization, adapting the constantly and proactively the resources to the environmental changes.

The Market Research & Competitive Intelligence manager is a critical role to effectively develop and execute best practice to deliver clear, integrated, actionable insights driving informed decision making in brand/TA/cooperate level at Sanofi.

The Market Research & Competitive Intelligence manager role often includes components of project execution of market research, CI and elevated insight generation. Beyond project management and leverage external vendor, this role is pivotal in transforming diverse data sources into high-impact in-house insights that drive decision-making for our most critical assets. You will be responsible for not only delivering actionable intelligence but also leading the digital transformation of our insight capabilities through AI integration, methodology innovation, and team upskilling.

This role partners closely with both the Insight & Analytics MRCI lead, Brand partner of I&A team & Brand business owner on a daily basis to run and monitor transversal priorities and deliver high impact analysis.

Main responsibilities:

Lead MRCI projects and leverage multiple resource to provide insightful analysis to drive informed decision

• Fully understand business questions, and have capability to convert into research questions
• Provide strategic insights and recommendations to support brand strategy and commercial decision making with integration from multiple resource
• Work as TA expert, scientific & clinical landscape synthesis is critical to deep understand specific disease areas, including but not limited to epidemiology, disease pathology and the clinical patient journey, competition landscape
• Lead and execute complex market research projects across multiple therapeutics areas
• Design and implement both primary and secondary research methodologies to address strategic business questions
• Conduct comprehensive competitor intelligence analysis and market landscape assessments
• Work with Global MRCI team and have regular communication mechanisms to ensure sufficient utilization of key findings from global MRCI projects or resources

Utilize various solid external resources & AI technology to understand industry dynamic, benchmarking, customer insight, pipeline product insight 

• Conduct deep-dive analysis of top pharma company quarterly financial report and earning call to identify shifts in their portfolio strategy, regional investment, priorities in China
• In house insight generation by monitoring China industry & market dynamic, policy developments, leading pharmaceuticals dynamic to identify opportunity & treats through maximize global & local platform or resources utilization with timely delivery mechanisms
• Drive continuous improvement in insight generation efficiency by sourcing and implementing new methodologies, building strategic partnerships, and integrating AI technology.
• Systematically evaluate emerging approaches, pilot innovative solutions, and scale successful implementations to enhance research quality and speed

Stakeholder management & collaboration

• Lead cross functional collaboration with marketing, medical, access or other key stakeholders
• Manage relationships with external research vendors and agencies to ensure high quality deliverables
• Build strong partnerships with internal stakeholders to understand business needs and priorities
• Serve as the primary point of contact for market research expertise within the organization

Support MRCI lead to create GC MRCI Governance to support decision making and information sharing within the organization

• Work out standardized framework based on accumulated case experience to better manage market research and CI projects
• Ensure research initiatives are synchronized with the product lifecycle to optimize Expense Allocation.
• Drive continuous improvement in research processes and methodologies

About you

Basic qualifications:

• Master’s degree in clinical medicine/pharmacy or consulting firm working experience, with NPP experience is preferred
• Over 5-8 years of relevant professional business experience in consulting firm in pharmaceutical industry or with experience in pharma corporation/consumer industry is preferred
• Project experience in market research for products in different stages of lifecycle, especially for pre-launch study to support on launch preparation and NPP business case assessment, pricing or long-term forecasting is a plus
• Strong expertise in both qualitative and quantitative research methodologies
• Excellent problem-solving skills, analytical and strategic thinking capabilities
• Business acumen with ability to see the bigger picture
• Ability to work cross-functionally, strong team player
• Ability to manage confidential information and understand relevance and sensitivity
• Ability in desk research from industry website and clinical website
• Strong project management skills with attention to detail
• Fluency in English (both written and spoken)

Leadership Skills:

• Results orientation executes, is comfortable with ambiguity, and adapts with agility
• Self-starter, works independently and can drive action across the team and with stakeholders 

Preferred qualifications:

• Familiar with external data source like CHPA, hospital level data
• Working experience in financial report & earning call analysis & policy monitoring
• Industry knowledge such as field operations, omnichannel, policy, etc. a plus
• Application of AI in daily work