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Lead - Global Market Research

巴塞罗那, 西班牙 Permanent 发布于   Jul. 04, 2025 申请截止于   Aug. 31, 2025
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Lead - Global Market Research

  • Location: Barcelona – Sanofi Business Services

About the job

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. The GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos between business units and duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

  • Centralize Go-to-Market operational tasks across GBUs
  • Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
  • Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The LeadMarket Research, Global Vaccines is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi with a focus on the Global Vaccines.  As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio. 

Responsibilities:

Key Responsibilities include, but not limited to

- Create and execute a Market Research strategy that:

  • Defines appropriate methodologies, consistent with business goals and efficiency/cost parameters
  • Innovates where marketing teams can leverage insights for decision making
  • Informs both high level strategic tradeoffs and operational execution
  • Delivers strategic insights, tailored to each specific audience, which empower Vaccine Asset Commercial teams

- Provide strategic guidance and ad-hoc support to the Sanofi Commercial teams, and the I&A organization:

  • Play an active role in the brand planning process by contributing to the commercial/brand strategy, via grounding it in insights from market research
  • Keep up to date with innovative market research methodologies and vendors
  • Partner with other support functions (e.g., forecasting, analytics, competitive intelligence) as necessary to provide integrated insights
  • Foster strong agency partnerships to ensure insights are based on reliable, high-quality information and research has a seamless process flow

- Keep up to date with innovative market research methodologies and vendors

- Partner with other support functions (e.g., forecasting, analytics, competitive intelligence) as necessary to provide integrated insights

- Foster strong agency partnerships to ensure insights are based on reliable, high-quality information and research has a seamless process flow

- Specialize across a number of different therapy areas, collaborating with Leads in other brands to avoid duplication

- Take part in commercial meetings and proactively identify business questions that market research can address

- Present market research insights at Senior Leadership level

- Oversee market research projects to ensure high quality and valid of research:

  • Have the confidence and experience to select the best vendor based on the business objectives
  • Ensure all project follow relevant policies, including procurement, and SOPs
  • Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
  • Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
  • Sign off on final fieldwork materials and final reports, ensuring input from all relevant stakeholders
  • Develop engaging insights through innovative deliverables (e.g., avatar presentations)  that have a clear call to action for key stakeholders
  • Lead and develop other market research team members as required

    Education Requirements

    • Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred

    Skills and Competencies

    • A minimum of 7+ years of experience in pharmaceutical market research; equivalent combination of education (MBA / PhD) and / or relevant consulting experience may be considered
    • Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics
    • Strong strategic thinking ability, with deep understanding of the life-sciences industry
    • Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality
    • Experience leading and developing high functioning teams
    • Experience across global, regional, local roles strongly preferred
    • Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
    • Product launch experience preferred
    • Experience working directly within or partnering with related functions including new product planning, marketing, value & access) preferred

    Soft Skills

    • Effectively and confidently communicate to various audiences, including senior leadership
    • Synthesize complex ideas to simple
    • Develop brand implications from market research findings, not just a summary of the data
    • Strong learning agility and high degree of curiosity
    • Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
    • Strong work ethic and personal motivation
    • Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
    • Demonstrated EQ and leadership skills

    Pursue Progress. Discover Extraordinary.

    Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

    At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

    Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

    #LI-Hybrid #BarcelonaHub #SanofiHubs

    追寻 发展探索 菲凡

    进步需要我们每个人的参与——不论其背景、地域、或职业,我们都有一个共同的愿望:创造奇迹。你也可以成为其中的一员。我们不断追求变革,拥抱新思想,探索我们所能提供的一切机会。让我们一起追求进步。共同发现非凡。

    在赛诺菲,不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾或性别认同,我们为所有人提供平等的机会。

    观看 “在赛诺菲的一天” ,并在官网 (sanofi.com) 上查看赛诺菲的多元化、公平与包容倡议!

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    我们的产品设计师负责帮助人们提高免疫力,物流专家负责将药物送到需要的人手中,而数据分析师则借助先进的技术改善人们的生活。在医疗健康领域,每一次进步都离不开所有人的努力。您可以自由选择自己的职业发展道路。Gig零工项目将帮助您尝试更多岗位,个性化指导将为您挖掘自己从未被发现的优势。加入我们,开启菲凡的职业发展之路。您到底可以走多远?让我们拭目以待!

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