Omnichannel Specialist

• Location: Barcelona
• Job type: Permanent, Full time, Hybrid (3 days office, 2 days remote)

As a member of Iberia Omnichannel Capabilities organization, Iberia Omnichannel specialist will be accountable to:

• Work closely with Omnichannel Managers to implement Omnichannel tactics based on portfolio mix & GTM archetyping leveraging AI to maximize and optimize
• Standardization of tactical omnichannel operations, incl. automated channel approach, content, engagement
• Coordinate with internal & external partners to ensure seamless omnichannel tactics operations with Agile & Lean Mindset
• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the best practice sharing and implementation for omnichannel campaigns
• Lead transformation in the ways of working locally within campaign operations team.

Main responsibilities:

• Work with Omnichannel Managers to ensure a proper activation of omnichannel tactics
• Run omnichannel campaigns development & execution on relevant platforms, in line with global standards, tools and processes.

• Responsible for engagement with internal partners, agencies and Hub teams to ensure smooth content and campaign deployment.
• Be the go-to person for understanding the technicalities and best practices of campaign deployment.

• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
• Transferring knowledge and insights gained from successful campaigns and best practices to One Sanofi commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.

Ways of working

• You will be a member of Iberia Omnichannel Capabilities Team.
• You will role model Play-To-Win principles  and behaviors, delivering high performance in the “what’s” and “how’s”.
• You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital and Procurement) and with the other pillars of GTMC, and drive structured ways of working among teams to deliver best-in-class omnichannel experiences for our customers.
• You will operate in a lean but effective agile manner.
• You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.

About you

Work Experience:

• +3 years implementing Omnichannel, Customer Engagement or Digital Marketing campaigns.
• Strong execution skills with proven delivery of outstanding results including project management.
• High persistence and resilience.

Knowledge:

• Omnichannel experience and expertise, with existing omnichannel tools & projects proficiency (e.g SFMC, Magnolia, Jira, PowerBI).
• Experience on SFMC & Veeva CRM operations
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT understanding and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.
• Project management in Agile

Skills and Competencies:

• Business: Good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to take quality and agile decisions; business understanding; decision making based on data-driven mindset to drive business impact.
• Leadership: Leads by example and walks the talk; Role models Play-To-Win principles and behaviors; Demonstrates a high level drive, passion and ambition for high performance; Challenges continuously the status quo; Has well-developed time management skills, mastering in prioritizating tasks and planning own workloads to ensure deadlines and desired results are met.
• Networking: Has experience of successfully to deliver high performance in multicultural environments and in a matrix organization; Works well in cross-functional teams.

Personal Characteristics: Hands-on, execution and result orientation, accountability, creativity, initiative, high persitance and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement, listening skills.