Brand Manager

• Location: Tokyo, Japan

About the job

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Our Team:

A brand manager draws and updates mid-long term brand vision, goal, objectives and STRATEGY. It also leads the operational activities of building and managing solid new product pipeline plan through collaboration with R&D; and operating brand equity building activities mainly through (media/PR/ brand communication plan Digital). Finally, it assumes responsibility to assure all activities meet the brand strategy and achieve the annual budget (P&L).

Main responsibilities:

CORE BRAND/BUSINESS ACTIVITY:

Accountabilities

· Establish and update mid-long term brand visions, goal, objectives and strategy.

· Deliver annual business goal (Sales, Share, business operating income).

· Effective manage the brand both internally and externally.

Related Performance Indicators

Strategy and Plan:

· Short- and long-term Strategy and Planning outcomes- feedback from local and global stakeholders.

· Brand P&L to meet budget

BRAND MANAGEMENT:

Accountabilities

· Deliver brand marketing plan to grow the business – including brand communication, and media plan.

· Develop Distinctive Brand Asset and Consumer Experience Plan based on consumer journey.

· Ensure marketing actions to secure the planned sales by working with commercial team.

· Assure the congruence of all brand activities to foster strong brand.

Related Performance Indicators

Communication:

· Brand KPI (e.g. awareness, key image attributes, marketing plan ROI etc.)

· Research Results (Next Connect etc).

Marketing/Action Plan:

· Feedback from stakeholders.

NPD (new product development):

Accountabilities

· Develop solid brand architecture and product pipeline plan with R&D in timely manner based on consumer needs.

· Develop product concepts with clear proposition and claims.

· Lead business side of NPD management - scheduling, forecasting, internal approval, etc.

· Deliver package design.

· Pursue consumer research and define the project direction.

Related Performance Indicators

NPD Plan:

· Timely internal approval (product development gates).

· Research Results (Package design/STM if applicable).

· Feedback from local and global stakeholders.

Launch:

· Achievement of new product KPI tracking.

Contribution to the team and division:

Accountabilities

Team development:

· Provide strong leadership on a brand team; not only marketing but includes TSM, R&D and others.

· Manage and develop assigned ABM.

Organization Process:

· Lead and facilitate cross functional projects to improve operational efficiency and capability.

Related Performance Indicators

Team Environment and Performance

· Feedback from local and global stakeholders.

HR/Talent MGMT:

· Feedback from local stakeholders

About you

Experience:

· Marketing management – market analysis, strategy development, consumer communication development, media planning, sales forecasting,

Soft skills:

· Leadership and team management

· Creativity or Creativity management

Technical skills:

· Project management.

Education background

· Bachelor Degree or above

Knowledge, experiences and skills required:

· Must have 5+ years experience in FMCG marketing

· Interested in science and has a genuine passion for making people’s lives healthier

· Must demonstrate strong marketing & branding framework thinking, backed with not only strong strategic and logical thinking but also with deep understanding of consumer insights and strong creativity

· Must have rich experience in media-led marketing campaigns, especially strong in driving earned media and social, and also PR activities

· Must demonstrate strong external agency management skills

· Must be able to lead forecasting and develop & manage a PnL

· Must have strong analytical thinking and skills

· Must demonstrate strong problem solving and PDCA skills

· Must demonstrate a strong sense of responsibility and excellent project management skills to deliver projects on time with high quality

· Ability to lead cross-functional project teams and engage cross-functional peers, including regional/global members, to secure excitement and support

· Passionate about building one Team and developing people (people management experience preferred)

Languages: (mandatory)

The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.