Immune-Mediated Hematology Marketing Group, Brand Manager

IMH (Immune-Mediated Hematology) Marketing Group,Brand Manager

Background)

At RBD franchise, we serve people with intractable rare blood disorders by delivering innovative therapies and additional value around and beyond these therapies.

Within the franchise, IMH marketing is responsible for managing two brands which are, the in-market brand Cablivi for the treatment of acquired thrombotic thrombocytopenic purpura (aTTP), and the pre-launch brand rilzabrutinib for immune thrombocytopenia (ITP) and other immune mediated conditions.

Considering its clinical significance, Cablivi, a nanobody which inhibits microthrombi formation, is positioned as part of the first-line treatment for aTTP, which is a life-threatening autoimmune blood clotting disorder, in both Japanese and international guidelines.

Rilzabrutinib is a first-in-class & best-in-class, oral, reversible Bruton’s tyrosine kinase (BTK) inhibitor for the treatment of ITP which is in the late-stage clinical development. Rilzabrutinib is a strategically prioritized product within Sanofi, with the potential to transform patient’s lives by offering multi-immune modulation to address complex nature of immune-mediated diseases and to become a blockbuster. The FDA granted fast track designation for the treatment of ITP and granted orphan drug designation to rilzabrutinib for diseases such as warm autoimmune hemolytic anemia (wAIHA).

The mission of the IMH Brand Manager is to contribute to the well-being of patients with TTP and ITP while collaborating with internal and external partners, including the global brand team, to jointly create strategy, and execute tactical plans that align with the strategy.

Hence, this is an exciting opportunity for those who are willing to delivering meaningful value for the patients and caregivers, HCPs, and the society and aiming to grow his or her career through such job experience to become a business leader.

Role and Responsibility)

・Having patient-centricity as the foundation, develop and execute well-defined winning brand strategy based on patients’ and customers’ insights.

・Ability to analyze data and interpret trends using available tools to track the market and accurately forecast business outlook.

・Establish and execute digital-oriented approach to improve key stakeholder’s experience,  while embracing thinking beyond conventional approaches .

・Take responsibility for material creation, event management and product-related trainings by leading the planning process and supporting execution.

・Capable of collaborating with global brand team members and demonstrates leadership to promote collaboration with internal and external stakeholders.

Qualification)

【Experience】

・>5 years experience in healthcare industry

・>3 years product marketing experience in pharma, creating marketing plan / forecast, and marketing deliverables

【Skill-set】

・Structured way of thinking with objective/fact based view point

・Analytical skills for problem-solving

・Collaborative team worker

・Going out of his/her comfort-zone to stretch themselves for development

【Languages】

・Fluency in Japanese (native level)

・Business-level English proficiency to communicate with global team members