AMET Zone Brand Lead

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands.

About the Role

Strategic brand leader and key AMET (Africa, Middle East, and Turkey) responsible for an assigned portfolio, driving the development of purposeful, consumer-centric brands. Accountable for delivering market share growth and financial targets by leading the end-to-end marketing agenda—from strategy to execution. This includes brand building, consumer insights, market analytics, innovation, integrated consumer/HCP communication, and KPI tracking. Focuses on both in-year performance and long-term growth opportunities to enhance brand equity and business impact.

Main Responsibilities

• ​ Brand plan & strategy: Lead, deploy, embed consumer centred, data backed ‘one’ zone strategic plan working with cross functional teams, aligned with global strategy where applicable 
• Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands
• Leadership: Lead, coach and inspire brand activators, agency partners & cross functional teams to ensure excellence in 360 execution and elevate marketing capabilities; Be the voice of the brand to inspire wider cross functional team across AMET; Represent zone with regional / global /external stakeholders
•  Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer ‘inside Sanofi building’ and champion their needs and how our brands can best serve them
• Innovation: Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
• Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming
• Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables
• Performance focus: Drive results focus, build monthly cadence for team to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.

About you

•  Consumer 1st mindset & approach
•  Leader with ability to coach, motivate and influence teams who may not be direct reports
•    Strategic brand builder
•    Data user, believer in forward looking analytics, performance driven
•    Innovative, open and curious to continuously learn & improve
•    Ability to balance long-term strategic priorities with short-term business needs 
•    Strong communicator and storyteller
•    Business focused and relish problem-solving 
•    Agile mindset, flexibility to adapt to constantly changing business needs and environment

Experience
•    Senior (>10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare 
•    Previous management experience of multiple direct reports 
•    Proven success in growing brands / categories
•    Financial and P&L acumen
•    A Sales or Trade Marketing experience is a plus
•    Proficient ability to read and interpret market data (IMS, Nielsen, Euromonitor)

Why Choose Us?

• an international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
• access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
• flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• an attractive package of benefits
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!