Rare Disease Launch Lead, Eurasia

Job title: Rare Disease Launch Lead, Eurasia

• Reporting to: Eurasia RD Head

• Location: MCO Countries Eurasia, preferably in anchor country Türkiye

• Job type: Permanent

About the job

Strategic context:

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Key Dimensions:

The Pompe (Myozyme & Nexviazyme) Brand Lead Eurasia holds a pivotal position in orchestrating a dynamic and cohesive brand strategy across Eurasia countries to investigate and improve rare patient’s diagnostic odyssey and unmet needs, establish a strong market presence and driving growth. This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions.

Main responsibilities:

Launch Excellence: Be the key contributor to the market access strategies to ensure the launch excellence across Eurasia MCO countries from start to end.Establish Ignite Tool, in line with Glocal framework, to coordinate launch planning, to track the progress and iterate with each step / deviation.

• Brand Strategy: Leading IGP process with a glocal & transversal approach focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand’s value proposition is clearly communicated and understood.

• Customer/brand value propositions: Develop or adapt customer/brand value propositions aligned with brand/GBU Glocal strategy and share it with Customer Engagement. Imagine & develop innovative specific partnerships to improve patient journey & to make the difference in the market.

• Environmental and Competitive Analysis: Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations. Monitor the innovation, market developments and competitor activities. Generate insights from internal and external stakeholders for better business understanding and planning. Be up to date about practices such as logistics, pricing, registration, clinical research and about legislation concerning the portfolio, to propose and ensure implementation of corrective actions where required.

• Segmentation and Targeting: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.

• Strategic Messaging and Levers: Craft compelling brand messages and identify key levers to influence target audiences, ensuring alignment with overall brand objectives and market opportunities.

• Life Cycle Management: Oversee brand strategies through the product lifecycle, identifying opportunities for brand extension, rejuvenation, and optimization to maximize market presence and profitability.

• Supply Chain and Issue Resolution: Work closely with supply chain and operational teams to forecast and address any product supply issues promptly, implementing solutions that minimize impact on customers.

• Action Plan Development and Execution: Develop and execute a detailed action plan that aligns with brand goals and key focus areas, ensuring resources are effectively allocated and timelines are met to achieve strategic objectives.

• Cross-collaboration: Lead cross-functional and cross-cultural teams providing the 360°view to the rare ecosystem to create value for all stakeholders including HCPs, payers, patients & caregivers. Strengthen the engagement with strategic stakeholders.

About you

• Education Background: Bachelor’s degree in marketing, Business Administration, or any related field

• Pharmaceutical Industry Understanding: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients

• Product Knowledge: Knowledge of product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio.

• Customer-Centric Mindset: A deep understanding of healthcare professionals’ and patients’ needs and expectations, enabling the development of strategies and messages that resonate and deliver value.

• Language Proficiency: Fluent in English; proficiency in additional languages is beneficial, reflecting the multi-country responsibilities of the role.

• Role model of Take the Lead behaviors

Critical experiences required to be successful in the role

• Launch Execution: Experience in delivering launches including development and TA strategy and product positioning in MCO.

• Brand Management: Extensive experience in brand management, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, particularly in a multi-country role.

• Industry Expertise: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics, and the specific needs and behaviors

• Omni-Channel Strategy Development: Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on:

• Digital Experience with Customer-Facing Approach: Proficiency in leveraging digital platforms and tools to enhance customer interaction and engagement.

• Go-to-Market Exposure: Experience in integrating digital strategies within broader go-to-market plans, including product launches and market entry strategies, to ensure a cohesive and impactful introduction of the brand to new and existing markets.

Professional Skills That Make the Difference

• Analytical and Strategic Planning: Exceptional strategic planning and analytical skills, with the ability to interpret complex market data and insights into actionable strategies. This includes a deep understanding of how to leverage an integrated omni-channel approach for maximum impact

• Data-Driven Decision Making: Proficiency in using data analytics to inform decision-making processes, especially in identifying and prioritizing customer segments for targeted marketing strategies

• Conceptual and Creative Thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth

• Leadership and Communication: Exceptional leadership and communication skills, capable of leading diverse teams and engaging effectively with wide range of stakeholders across different cultural and regulatory landscapes. This includes managing cross-functional teams to ensure the seamless integration of omni-channel strategies.

• Adaptability and Problem-Solving: Proficiency in adapting to rapidly changing market conditions and resolving complex issues with creative and effective solutions, particularly in the context of supply chain challenges and market entry strategies.

• Ability and mindset to adapt to new ways of working such as Agile. Leveraging Agile methodologies for cross-team project and initiatives.

• Understanding of Artificial Intelligence (AI)applications in marketing, such as customer data analysis, segmentation, personalization and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.

We do not stop there, Explore:

Hybrid Working Options (for Istanbul HQ and for eligible white collar positions at M&S site)    

Comprehensive Medical Plan

Company Private Pension Plan  

Flexible Benefits Program for YOU to design your benefits

Company car for eligible positions & attractive lunch voucher/cafeteria at M&S site

Birthday Leave to celebrate YOU

14-week Parental Leave

Employee Stock Purchase Plan dedicated to Sanofians

Kindergarten Allowance for female employees

Employee Assistance Program

Access to various learning & development resources, career development opportunities

& MORE!