Associate Director, Strategic Account and Patient Marketing

Job Title: Associate Director, Strategic Account and Patient Marketing

Location: Cambridge, MA/Morristown, NJ

ABOUT THE JOB

We are seeking a strategic and collaborative Associate Director, Strategic Account and Patient Marketing to support the development and execution of the brand strategy for Cablivi, with full responsibility for both HCP/Account and DTC (Direct-to-Consumer) marketing. Cablivi is the first and only approved treatment for TTP, an acute and life-threatening blood disorder, and it is changing the landscape of aTTP treatment. Launched in 2019, it has amassed €500M in cumulative sales while being nimble and innovative with a full health system focused go-to-market model. This is an exciting time to join this franchise as it prepares to drive ‘Phase 3’ of its growth cycle.

This role will work closely the marketing team, multiple cross-functional teams such as but not limited to, the HCP, patient, field, and medical teams to ensure strategic alignment, collaboration, and executional excellence. This position requires a highly motivated individual who can work effectively in a dynamic team environment with a high degree of autonomy and creative problem-solving skills. As part of the Marketing team, this person will collaborate with Associate Director, Digital Marketing – Cablivi in the strategy definition and implementation. This position is based in Cambridge, MA and will report into the Director of Marketing, US Brand Lead and will lead a talent-dense team of marketers.

Sanofi is an innovative global healthcare company, committed to transforming the lives of people with autoimmune/rare blood disorders, among other diseases of high unmet need. Our talented teams across the value chain work together to revolutionize treatment, continually improve products, understand unmet needs, and connect communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Responsibilities:

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of Account and Patient engagement activities to drive desired behavior change

• Lead the planning and execution of HCPs (Healthcare Professionals), Accounts and DTC marketing initiatives, ensuring alignment with brand strategy and customer needs

• Develop and manage promotional materials, campaigns, and content tailored to healthcare professionals, account stakeholders, and patients

• Possess an understanding of the multiple channels to reach consumers including how channels can be effectively integrated to deliver cross-channel customer journeys.

• Collaborate with cross-functional teams including medical, legal, regulatory, sales, and digital to ensure compliant and effective execution

• Support the development of the annual brand plan, including positioning, messaging, and tactical planning.

• Coordinate market research and insight gathering to inform strategy and optimize engagement across channels

• Develop and ensure execution of the Congress and Engagement strategy

• Monitor brand performance, market dynamics, and competitive activity to identify opportunities and risks

• Manage agency partners and internal resources to deliver high-quality, on-time, and on-budget campaigns

• Support field force initiatives, speaker programs, and congress planning as needed

• Explore and implement Generative AI tools for content creation and personalization at scale

About You

• Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners.

• Self-starter, proactive in nature with strong communication and presentation skills

• 3–5 years of experience in pharmaceutical marketing, brand management, or product management

• Strong Brand marketing skills and Strategic account planning and execution

• Proven experience in both HCP and DTC marketing within a regulated industry

• Strong project management and organizational skills with attention to detail

• Ability to synthesize insights and data to inform strategic decisions

• Strong analytical skills with experience in data interpretation, KPIs, ROI analysis, and budget optimization

• Familiarity with platforms such as Office, Veeva PromoMats, IQVIA, Adobe, or Salesforce.

• Exposure to digital marketing or omnichannel campaigns is a plus.

• Strong communication and collaboration skills.

• Ability to thrive in a dynamic, results-oriented environment with evolving priorities

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.​​

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.​​

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.​

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.​

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