Director, Brand Analytics - US DUPIXENT

Job Title: Director, Brand Analytics - US DUPIXENT

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. 

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Director, Brand Analytics – US DUPIXENT will lead a team of analysts who are responsible for the development, measurement, and communication of Commercial KPIs across key assets of Sanofi’s portfolio. As a member of the US DUPIXENT Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Commercial leadership in both assessing performance of in-line indications and planning for future launches.

This position will report to the Sr. Director, Insights & Analytics and will be based in Cambridge, MA.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?​

Main Responsibilities:

Retain and develop high-quality Brand Analytics talent

• Support development of Brand Analytics indication leads, fostering positive team culture that rewards curiosity, collaboration, and inclusion

• Coordinate with Brand Analytics team & Commercial leadership to prioritize requests and balance team workload

• Manage team budgets and relationships with external vendors to accomplish key Brand Analytics & Commercial goals

• Ensure the team is aware of / compliant with relevant policies and SOPs

Effectively allocate resources to provide best-in-class Brand Analytics support, with a focus on measuring & understanding performance of in-line assets

• Collaborate with Forecasting team to translating demand & sales forecast goals into appropriate indication-level KPIs

• Evaluate performance vs. KPI targets, with a focus on assessing impact of Marketing, Sales, PSS, and Market Access at the indication & franchise-level

• Develop & maintain KPI trackers / dashboards that accurately, clearly, and intuitively communicate performance insights

• Partner with Alliance stakeholders to coordinate Brand Analytics budget planning & ensure consistency in KPI reporting for co-promoted assets

• Proactively identify performance trends, and lead Brand Analytics team in leveraging national / sub-national marketing tactic utilization, sales execution, and customer adoption data to better understand key risks & opportunities

• Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership

• Work in partnership with Commercial & other I&A team functions (i.e., Forecasting & Market Research) to summarize performance for Global Commercial / Investor Relations teams in support of quarterly earnings calls & ad-hoc investor presentations

• Coordinate with Brand Analytics indication leads, Commercial team and / or agency partners to generate & update analyses / data sources to support promotional claims

Provide strategic guidance & ad-hoc support to the Commercial teams, and the I&A organization, as a Brand Analytics subject matter expert

• Develop Brand Analytics support strategies for new / expanded therapy areas, including HCP / patient segmentation, HCP targeting, sales force sizing, launch KPI tracking, etc.

• Collaborate with Data Management in optimizing Commercial data assets to ensure availability & accuracy of Brand Analytics insights

• Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)

• Work with Advanced Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team

• Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas

About You

Basic Qualifications:

• BA / BS with a minimum of 10-years of experience in pharmaceutical Brand / Advanced Analytics, forecasting, and / or sales operations; equivalent combination of education (MS / MA / MBA / PhD) and / or consulting experience may be considered

• Proven leadership acumen, with well-developed communication & presentation skills

• Excellent analytical skills, with demonstrated ability to design, develop, and execute analyses to answer complex business questions

• Strong strategic thinking ability, with deep understanding of the life-sciences industry

• Proficiency in programming languages, especially SQL and Python 

• Experience with key pharmaceutical data sources and analytics platforms, including:

  • National-level sales / demand data (e.g., IQVIA NPA & NSP)

  • Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.)

  • Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub)

  • CRM systems (e.g., Veeva, Salesforce, etc.)

  • Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)

  • Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)

  • MS Office applications (Excel, PowerPoint, Word)

Preferred Qualifications:

• Relevant therapeutic area analytics experience

• Familiarity with predictive and advanced analytics (e.g., ML / AI models)

• Experience leading teams and managing multiple stakeholders

• Self-direction in ambiguous environments

• Excellent project management skills, with ability to balance multiple projects / priorities

• Ability to work in a matrixed environment with a diverse set of cross-functional partners

• Ability to understand and influence key business decisions

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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