Director of Patient Marketing, Hemophilia A, US Rare Blood Disorders

Job Title: Director of Patient Marketing, Hemophilia A, US Rare Blood Disorders

About the Job

Sanofi’s Rare Blood Disorders franchise has a diverse and fast-growing portfolio. This includes late-stage launching candidates in hemophilia, immune thrombocytopenia, autoimmune hemolytic anemia diseases as well as several promising compounds in the pipeline.

The Director, ALTUVIIIO Patient Marketing will be responsible for setting the strategic vision, development & execution of U.S. patient marketing strategy for ALTUVIIIO- a highly visible and priority launch asset for Sanofi Specalty Care. Since its FDA approval in 2023, ALTUVIIIO has been steadily gaining market share and represents tremendous opportunity ahead to positively impact the Hemophilia A community. This role will work in close partnership with key U.S. functional partners including Patient Support Services, Public Affairs / Patient Advocacy, Insights and Corporate Communications, as well as our Global Marketing teams. This role reports to the Head of Hemophilia A Factor Marketing within the U.S. Rare Blood Disorders franchise in Sanofi. The position will be based in Cambridge, MA.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Drive key brand initiatives to accelerate uptake, inclusive of development and implementation of branded/ unbranded strategy, tactical plans and materials. These will include Patient acquisition & retention in an evolving market landscape, track and communicate brand progress / risks to business leadership

• Acts as key partner to US cross-functional teams such as Patient Support Services (PSS), Public Affairs/ Patient Advocacy, Insights & Analytics, Franchise marketing, and Communications, to maximize the Patient experience, provide support and ensure alignment with US strategic brand imperatives

• Develop and manage close collaboration with US field teams to gain alignment, ensure execution of strategy & tactics, provide support, monitor performance, and identify opportunities and address issues in execution

• Acts as key partner to US cross-functional teams such as Patient Support Services (PSS), Public Affairs/ Patient Advocacy, Insights & Analytics, Franchise marketing, and Communications, to maximize the Patient experience, provide support and ensure alignment with US strategic brand imperatives

• Lead creation of core patient marketing collateral in partnership with agency partners, U.S. Promotional Review committees, Training, and ensure pull-through cross-channels (including non-personal & digital) and/or U.S. field teams (PSS)

• Manage relationships (and budgets where applicable) with agency partners & external stakeholders to ensure successful partnerships and effective execution of strategy and tactical plan

• Acts as key partner to US cross-functional teams such as Patient Support Services (PSS), Public Affairs/ Patient Advocacy, Insights & Analytics, Franchise marketing, and Communications, to maximize the Patient experience, provide support and ensure alignment with US strategic brand imperatives

About You

• B.S./B.A. degree, with minimum of 7 years (range 7-10) relevant experience in the biopharmaceutical industry

• U.S. marketing experience with demonstrated ability to work with a patient audience & stakeholders, developing strategies and ensuring tactical execution in-line with local regulations

• Strong understanding of the launch growth context including strategic and U.S. operational requirements; Experience with driving brand growth in a patient audience in a competitive market environment

• Strong track record of building relationships with U.S. field teams including training, to ensure pull-through of marketing tactics

• Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills

• Experience with the US Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process

• Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously

• High level of personal & professional integrity and strong work ethic; Ability to work independently with minimal direction, nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management

• Ability to travel ~15%

• MBA or science-related graduate degree preferred

• Prior commercial experience in rare hematology or rare disease preferred

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG   
#LI-GZ 
#LI-Onsite
#vhd