Director, US Consumer Marketing CRSwNP

Job Title: Director, US Consumer Marketing CRSwNP

Location: Cambridge, MA

Sanofi Specialty Care focuses on complex disease areas where there is a significant unmet need with the goal of developing and delivering best-in-category treatments.  Dupixent is a significant growth driver for Sanofi.

Dupixent is a monoclonal antibody targeting Type 2 inflammatory diseases by blocking IL 4 and IL 13 cytokines.  These cytokines play a key role in many atopic and allergic diseases such as Atopic Dermatitis (AD), Asthma, Nasal Polyps, Eosinophilic Esophagitis (EoE), and other dermatologic and respiratory diseases.  Dupixent was approved in March 2017 for the treatment of adults with moderate to severe AD and received a second approval for adolescents with AD in March 2019.  Additionally, Dupixent received approval for moderate to severe Asthma in October 2018 for patients 12 years and above.  The Dermatology and Respiratory indications serve as anchors for this product which is referred to as a “pipeline in a product”, due to the many indications that are approved or are being studied.

The Director, USConsumer Marketing CRSwNP will be responsible for leading the development, execution and measurement of key marketing strategies and tactics to support the CRSwNP and Franchise consumer materials.

The Director, US Consumer Marketing CRSwNP will develop a thorough understanding of core patient needs to inform and guide all aspects of patient engagement and will be responsible for creating core consumer strategy, messaging and creative campaigns. This role will design, execute, and monitor consumer branded promotional programs, such as TV/OLV, in-office advertising and promotion, patient videos, patient engagements, and franchise portfolio materials & initiatives. This role will also ensure that all key strategies are aligned with digital and media priorities such as search (paid and organic), display, CRM, social media channels, and broader portfolio priorities. Also, it will establish clear strategies and goals accompanied with a robust measurement framework and learning agenda to allow for continued optimization.

The position will be based in Cambridge, Massachusetts and will report the Head of CRS for Dupixent.

Main Responsibilities:

• Support the US Dupilumab Consumer marketing efforts for CRSwNP and Franchise

• Provide strategic leadership in consumer for the Nasal Polyps team, ensuring alignment to strategy to drive sustainable sales growth and profitability

• Partner with the consumer agencies and outside vendors to develop strategies, deliver tactics, and clear measurement plans

• Work closely with media lead to develop and manage significant budgets and closely monitor performance, ensuring cost effective delivery of all programs

• Partner with marketing research team to lead traditional qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement

• Manage strategy and day-to-day activities, budget, execution, and measurement for nasal polyps and franchise patient ambassador program

• Liaise with PSS, franchise digital, dermatology, and other cross-functional partners to ensure consumer strategy is pulled-through all channels

• Lead indications updates for Franchise materials

• Lead submission of materials with the regulatory review/approval process; Joint Review Committee (JRC)

• Identify opportunities to bring the patient voice to field trainings and HCP engagements

• Work effectively within the established corporate and industry compliance guidelines

• Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance

• Close collaboration with alliance co-promote partners

• Act as a sponsor and ally for inclusion and diversity in all elements of our business

• Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization

Travel: Ability to travel approximately 30% of the time.

About You

Minimum Qualifications:

• Bachelor’s degree

• 7-8+ years’ experience in the pharmaceutical or biopharmaceutical industries

• 3+ years of Consumer Marketing experience

Key Capabilities:

• DTC campaign development & omni-channel execution

• Analytical proficiency to measure performance of strategy and tactics

• Consumer segmentation, messaging, positioning and implementation strategies

• Consumer strategic and tactical development, short/long term budget & forecasting

• Demonstrated ability to understand and anticipate customer needs (internal and/or external)

• Drive alignment with internal and alliance stakeholders

• Strong project management skills

• Excellent organizational, interpersonal, communication, and presentation skills

• Experience managing an advertising agency and related budgets

• Passionate, confident, articulate, and comfortable in a team environment

Behavioral Competencies:

• Leadership – skills to envision, engage, enable, and execute.  Takes action, instead of waiting to be told what to do.

• Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions.

• Act for change – embraces change and ambiguity.  Initiates new & improved ways of working.  Driver mentality – willing to roll up sleeves to get things done. Active curiosity – always interested in exploring new insights to inform decisions.

• Develop people – takes responsibility for oneself and others in anticipation of future business needs.

Preferred Qualifications:

• MBA or other advanced degree

• Experience working in a Joint Venture/Alliance

• Consumer marketing, launch experience

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG   
#LI-GZ 
#LI-Onsite
#vhd