Vx - Associate Marketing Director (HCP Engagement, RSV) - Beijing/Shanghai

JOB PURPOSE:

1. Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry

制定负责品牌的营销策略，制定和执行年度市场计划，以保持赛诺菲疫苗在业内的领先地位；

2. Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.

树立公司的长期品牌形象，执行有效的市场项目与推广活动，确保品牌策略在各个渠道的有效执行及资源的合理分配；

3. Provide full-range support for product marketing activities and deliver expected results

为产品营销活动提供全面支持，交付预期结果；

4. Lead local cross-functional launch team to support policy advocacy, authority engagement, and to create favourable environment for product implementation.

领导当地的跨部门在政策呼吁、权威部门沟通方面的合作努力，为产品落地营造有利的外部环境

KEY ACCOUNTABILITIES:

1. Formulate marketing strategy for responsible products, develop and enforce annual marketing plan to maintain Sanofi Vaccines as a leading player of the industry

制定负责品牌的营销策略，制定和执行年度市场计划，以保持赛诺菲疫苗在业内的领先地位

1) Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation

参与设计、更新长期策略计划（CSP），与管理层一道，根据业务情况确定、适时调整产品市场策略

2) Formulate brand strategy and enforce annual marketing plans across all channels.

制定品牌策略，并实施不同渠道的年度营销计划

3) Cross functional engagement to ensure critical elements built in brand strategy, including PAMA (Access and Pricing strategy), Medical, Business Promotion, Franchise (bridge short term to long term strategy)

跨职能参与，确保品牌战略中的关键要素，包括PAMA（准入和定价策略）、医学、业务推广、战略规划（将短期战略与长期战略联系起来）

4) Collect and analyze market data, avail adequate market research results to identify the needs of different customers and transform such needs into market strategies and action plans

收集和分析市场数据，利用充分的市场调研结果来确定不同客户需求，并将这些需求转化为市场策略和行动计划

2. Establish long-term brand image of the company and implement effective marketing programs and promotion activities, ensure proper strategy to execution level in each channel, including proper resource allocation by channels.

树立公司的长期品牌形象，执行有效的市场项目与推广活动，确保品牌策略在各个渠道的有效执行及资源的合理分配

1) Manage responsible products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans

管理负责品牌的产品，与客户及相关机构保持良好的关系，确保既定的业务计划和营销计划高质量实施

2) Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards

跨部门开展合作，根据既定的目标、时间表、标准推动实施营销计划和推广活动

3. Provide full-range support for product marketing activities in the following ways to deliver expected results:

通过以下方式为产品营销活动提供全面支持，交付预期结果：

1) Effective management in all stages of responsible product life cycles

产品生命周期各阶段的有效管理

2) Formulate marketing strategies across all channels

制定不同渠道的市场营销策略

3) Develop new channels and marketing plans for business development and evolution of operating models

为业务拓展以及经营模式的演变开发新的渠道和营销计划

4) Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management; able to anticipate opportunities and risks to translate industry insight to what is the implication to Sanofi vaccines business.

预测外部市场变化并制定相应计划，为管理层提供重大战略变化和其他关键问题的咨询；预测机遇和风险，将行业洞察力转化为对公司疫苗业务的影响

5) Monitor potential competitor products closely and adjust market strategies for related products in a timely manner

严密监测潜在竞争产品，及时调整相关产品的市场策略

JOB-HOLDER ENTRY REQUIREMENTS:

Education

• Bachelor’s degree (or above) in marketing Medicine or related field or related fields of expertise, preferably with the degree of MBA

Experience & knowledge:

• At least eight years of work experience in brand management

• Familiar with existing laws, regulations and policies on pharmaceutical products and bio products

• A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others

• Transversal Leadership - In Depth Knowledge

• Strategic Planning - In Depth Knowledge

Core competencies:

• Independent working as a brand owner responsible for brand P&L and strategy development

• Able to travel frequently based on business request in the requirement.

• Able to understand the product objectives and plans

• Have a solid working knowledge of market research, product sales and sales promotion activities

• Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans

• Cross-functional and global-local working ability-Wide arrange knowledge from product later stage development, registration, clinical, market assess, policy shaping and marketing strategy knowledge

• Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team;

• Excellent transversal leadership capabilities

• Good knowledge of computer software

• Fluent in both English and Mandarin