Senior Analyst - Market Research

About the job

Our Team:

Sanofi Business Operations (SBO) is an internal Sanofi resource organization based in India and is setup to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions​. SBO strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations​ in Sanofi, Globally.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives

Main responsibilities:

The overall purpose and main responsibilities are listed below:

• At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision making that will allow us to tackle some of the world’s greatest health threats.

• Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management.

• Analytics and/or forecasting deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial.

• In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes. As we endeavour, we are seeking a dynamic talent for the role of “Senior Analyst – Market Research”

• We are looking for a team member to support our analytics team based out of US. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines.

• It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across different franchises.

• This role is responsible for executing Immunology global market research projects and managing a consistent, timely market research process across global products. This includes finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings

• The role requires a close partnership with market researchers based in the US and EU, as well as external agencies that manage panels and collect data on our behalf.

• People:

  • Maintain effective relationship with the end stakeholders within the allocated GBU and tasks – with an end objective to develop education and communication content as per requirement

  • Actively lead and develop SBO operations associates and ensure new technologies are leveraged

  • Initiate the contracting process and related documents within defined timelines; and

  • Collaborate with global stakeholders for project planning and setting up the timelines

  • Performance indicators: Feedback from (end stakeholders) on overall satisfaction

  • Weightage: 20%

• Performance:

  • Translates understanding of brand and business needs & beliefs into potential hypotheses, and ensures effective analytical approach for testing hypotheses to find most relevant insights across quantitative MR projects

  • Draft research materials (such as questionnaire, discussion guide, stimuli, etc.) to help address the key business objectives.

  • Manage market research / programming and fielding vendors.

  • Analyze quantitative/qualitative primary market research data to address the key business objectives.

  • Develop an impactful PowerPoint presentation and accurately report insights and recommendations.

  • Synthesize insight from multiple reports to highlight key brand insights and recommendations for enabling business decisions

  • Own methodology instrument design for market research projects for addressing the key business objectives based on guidance provided by key stakeholders

  • Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights

  • Prior experience to apply advanced statistical knowledge / survey programming  expertise to solve a business problem

  • Able to present key insights & recommendations to stakeholders in an engaging way (when appropriate)

  • Partner with market research lead across the Sanofi based primarily, but not exclusively, in the US, for high quality execution and on time delivery of the market research projects

  • Drives and leads project management through various phases of the project including kick-off, execution, insight generation and data visualizations

  • Coordinates feedback on research materials development (e.g. screeners, questionnaires) across key market stakeholders before project initiation

  • Participates in relevant project scoping discussions led by market research lead to understand and finalize key business questions and market research needs overall

  • Collaborate with research vendor and Sanofi and Regeneron market research leads to develop, share final report and to provide recommendations

  • Learn Sanofi compliance requirements and internal processes to initiate new market research projects and then ensure projects are executed compliantly and lead to on time delivery

  • Provide appropriate context for study findings based on prior market research, including secondary sources

  • Performance indicators: Adherence to timeline, quality target

  • Weightage: 50%

• Process:

  • Contribute to overall quality enhancement by ensuring high scientific standards for the outputs

  • Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards

  • Refresh report on frequency/cycle basis (weekly/monthly/quarterly/annually), along with QC checks for each refresh

  • Use latest tools/technologies/methodologies and partner with internal teams to provide support on all sort of regular and adhoc market research activities such as insights distillation, report generation, insights mining etc.

  • Ability to work cross-functionally, gather requirements, analyse data, and generate insights and reports that can be used by the GBU

  • Performance indicators: Feedback from stakeholders on satisfaction with deliverables Adherence to plan/calendar

  • Weightage: 25%

• Stakeholder:

  • Work closely with global teams and/ external vendors to ensure the end-to-end effective project delivery of the designated publication/medical education deliverables also to prioritize work and deliver on time-sensitive requests

  • Be able to provide and defend gathered intelligence, methodology, content, and conclusions to the global leadership in a clear, concise format

  • Performance indicators: Feedback from stakeholders on satisfaction with deliverables

  • Weightage: 5%

About you

• Experience:

  • 5+ years of experience in pharmaceutical product Market Research.

  • Experience with an pharma therapy area is preferred.

  • In-depth knowledge of analysis techniques and use of different approaches;

  • Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques

• Soft skills: Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business; Good interpersonal and communication skills; strong presentation skills a must; Team player who is curious, dynamic, result oriented and can work collaboratively; Ability to think strategically in an ambiguous environment; Ability to operate effectively in an international matrix environment, with ability to work across time zones; Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques

• Technical skills:

  • Strong quantitative, research, and data analytical skills

  • Knowledge of statistical and programming tools (SPSS, Q, or similar)

  • Experience in statistical approaches, including conjoint, MaxDiff, linear regression, correlation, factor and cluster analyses a plus; Advanced MS-office skills (MS-Excel and MS-PowerPoint)

  • Slide creation skills a plus (i.e. ability to bring creativity to slides vs. text and data heavy-driven slides)

  • Experience of using analytical tools like Power BI, Qliksense, Tableau, Smartsheet, and Alteryx etc;

  • Expert knowledge of Excel and proficiency in VBA

  • Experience of developing and managing dashboards

  • Project management abilities; capable of prioritizing and handling multiple projects simultaneously

  • An aptitude for problem solving and strategic thinking

  • Ability to synthesize complex information into clear and actionable insights

  • Proven ability to work effectively across all levels of stakeholders and diverse functions

  • Solid understanding of pharmaceutical development, manufacturing, supply chain and marketing functions

  • Demonstrated leadership and management in driving innovation and automation leveraging advanced statistical and analytical techniques

• Education: Advanced degree in areas such as Management/Statistics/Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field (e.g., PhD / MBA / Masters); 5+ years of market research and analytics experience with demonstrated ability to think strategically in an ambiguous environment; Experience with an Immunology focus preferred

• Languages: Excellent knowledge in English and strong communication skills – written and spoken

• Other Requirement: Required to align to US EST work schedule to engage global insights and brand teams; This role is a sole contributor focused on development, delivery and communication of insights

Why chose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

• Play an instrumental part in creating best practice within our Go-to-Market Capabilities.