Paid Media & Partnership Activation Lead

Job Title: Paid Media and Partnership Activation Lead

Location: Cambridge, MA, Morristown, NJ

About the Job

Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

The Team: The AI-Driven Customer Engagement (AICE) team is transforming how Sanofi goes to market — redefining what modern marketing looks like. By blending human insight with AI, automation, and data, AICE is building a more intelligent, personalized, and efficient engagement model.

Role Overview: The Paid Media & Partnership Activation Lead plays a pivotal role in turning strategic marketing priorities into actionable, high-performing activation plans across paid channels and partnerships.

Working closely with cross-functional marketing, media, and analytics teams, this role ensures that strategic direction is translated into precision media activation that drives measurable business outcomes. You will orchestrate the execution of integrated campaigns across markets and platforms, ensuring consistency, speed, and impact — while maintaining full compliance with Sanofi’s standards and regulations.

This position requires strong expertise in media activation, deep understanding of data-driven marketing, and the ability to connect strategy, content, and channel performance in a cohesive and operationally excellent way.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Media Activation & Execution

• Translate strategic marketing objectives into actionable media activation plans across digital, programmatic, social, search, and partnership channels.

• Partner closely with the dedicated media agency to ensure flawless campaign execution, budget adherence, and operational excellence.

• Manage media briefings, audience targeting, and channel selection to maximize reach and relevance.

• Collaborate with the (internal) creative teams to ensure assets are optimized for each audience and platform.

Agency & Partner Collaboration

• Serve as the primary liaison with Sanofi’s media agency partner, managing priorities, workflows, and deliverables across brands.

• Coordinate with the agency to track campaign progress, performance, and pacing, ensuring accountability and optimization at every stage.

• Manage key third-party partnerships (e.g., publishers, digital health platforms, and point-of-care networks) to extend Sanofi’s engagement reach.

• Evaluate and onboard new media or technology partners that enhance targeting, personalization, and measurement.

• Performance Measurement & Optimization

• Collaborate closely with the Intelligence & Optimization Lead to define media KPIs, performance metrics, and optimization frameworks.

• Analyze campaign data to assess performance, identify improvement areas, and refine future media investment strategies.

• Ensure data-driven decision-making and real-time performance insights are integrated into all campaign planning cycles.

• Lead regular performance reviews with agency and internal teams to translate insights into action.

Operational Excellence & Compliance

• Maintain clear, standardized processes for campaign setup, tracking, reporting, and post-campaign evaluation.

• Partner with the Content Strategy and Operations Lead to ensure all campaigns adhere to Sanofi’s internal policies, MLR standards, and data privacy regulations.

• Contribute to building scalable, repeatable frameworks for paid activation that can be applied across brands and markets.

Innovation & Capability Building

• Drive adoption of AI, automation, and data-driven approaches to enhance media precision, personalization, and ROI.

• Test and scale emerging media channels, technologies, and creative formats to keep Sanofi at the forefront of innovation.

• Share best practices, playbooks, and case studies across markets to elevate media excellence and operational maturity.

About You

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.

• 7+ years of paid media experience, with strong agency-side experience managing pharmaceutical or healthcare clients.

• Proven expertise in translating marketing strategies into actionable, performance-driven activation plans.

• Deep understanding of the end-to-end media process, including planning, trafficking, measurement, and optimization.

• Strong knowledge of paid digital channels, audience targeting, and campaign analytics.

• Excellent collaboration and communication skills, with experience managing agency relationships and cross-functional stakeholders.

• Analytical mindset with a passion for insights, experimentation, and optimization.

• Familiarity with compliance, privacy, and promotional regulations in the healthcare or pharmaceutical industry.

• Fluency in English required; proficiency in French is a plus.

Why Join Us?

Join Sanofi’s AICE team and be part of reimagining how we engage healthcare professionals and patients through data, intelligence, and automation. You’ll help design the future of marketing at Sanofi — one that is faster, smarter, and powered by AI — driving better experiences, improved outcomes, and measurable business growth.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.