Channel Effectiveness Lead

Job Title: Channel Effectiveness Lead
Location: France, US, Flexibility for other locations will be assessed.

30 % of travel expected

About the Job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As a new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at a global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, the vision of the LEX/MEX pillar is the establishment a new Sanofi wide Launch excellence cross functional framework, ensuring excellence in Medico Marketing fundamentals and upskilling the Medico Marketing teams with cutting edge new technologies, capabilities and ways of working. The LEX/MEX will not only be a centre for expertise and though leaders but also an important support to execute on those best-in-class capabilities. ​

Key dimensions - Scope & Scale:

The GTMC organization aims for:

• Establishing Best in Class Launch capabilities to win in the B12 launches, while ensuring excellence in execution in Medico-Marketing fundamentals.

• Centralization of Go-to-Market excellence and operational tasks across GBUs.

• Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.

• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency.

• Provide though leadership regarding Modern Marketing and New commercial models in Pharma and beyond

• Drive continuous improvement for Commercialization excellence across GBU.

Accountabilities

Drive/enable best-in-class cross channel strategy and customer engagement as part of Global Brand strategies

 Main responsibilities:

In general, the role will:

• Leverage best practice and benchmark data to define channel (both digital and non-digital) quality standards and the guidance, frameworks and templates to achieve these across GBUs, brands & functions (e.g. right channel adapted to the right message and how fits in customer journey)

• Provide evidence-based guidance on most effective channels

• Partner with Omnichannel to ensure latest channel effectiveness understanding is leveraged in customer engagement planning and execution

• Contribute to thought leadership across all aspects of Commercialization performance cross GBU.

• Operate at a strategic and an operational level

• Ensure strong collaboration, co-creation and strategic alignment across functions (Medical, MA, M&S…)

• Strong collaboration with the launch Readiness team to ensure strategic consistency in the life cycle of the brand and upskilling while capturing continuous improvement feedback.

• Define and codify leading practices into fundamentals to be delivered through the academy towards best-in-class capabilities.

• Continuous external benchmarking for continuous improvement.

• Define and own new MEX standards, processes, cross functionally, ensuring consistency across GBUs, brands, and geographies.

• Assess and prioritize capability gaps and new technologies needs to enhance capabilities towards pharmaceutical leading practices.

• Ensure harmonization and standardization among GBT and best/learning practice sharing.

• Provide Commercialization thought leadership for specific programs and be able to contextualize relevant and specific GBU thinking where relevant.

• Be a renowned and credible ‘go-to’ expert at all levels, coaching and sharing knowledge when and where required.

Ways of working

• You will foster strategic alignment and close collaboration between cross-functional teams (R&D, LRR, M&S, Marketing, Medical, GTMC, Corporate affairs, Digital, Strategy…) and drive structured ways of working between teams to provide maximum value and efficiency to business teams.

• You will establish standards across GBUs, brands and countries to deliver the new established LEX framework as true partner in enabling business growth.

• You will work really closely with the Launch Readiness team, MedicoMarketing fundamentals and capability team to ensure E2E business continuity.

About You

Work Experience:

• 15+ years in cross functional leadership of Commercial Operations, marketing expertise

• 2+ years of global experience

• 2+ years of local experience

• In-depth understanding of pharmaceutical industry

• Experienced in leading by influence and drive in matrix driven project teams/organizations.

• Agile mindset and practice: ensure the correct pace of the acceleration being outcome goal oriented.

• Ability to leverage networks, to develop people, coach & give feedback, empower people.

• Ability to lead change while achieving business goals & objectives, act for change - Challenge the status quo. Be persistent and resilient.

Knowledge:

• Commercial expertise

• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work and influence cross-functionally.

Skills and Competencies:

• Strategic Thinking: Makes decisions by analysing current and future scenarios. Disrupts the status quo with innovation, develops new approaches in order to deliver results while remaining pragmatic and focused on priorities.

• People Leadership: Engages and leverages everyone’s strengths, ensures active communication; Demonstrates a high level drive, passion and ambition for optimal result. Sets high standards and Expectations. Shares authority and responsibility.

• Relationship and Influence: Inspires trust through empathy and authenticity. Empowers and recognizes others to create powerful and trusted relationships while challenging the status quo. Effective stakeholder management.

• Passion for transformation and coaching; a strong desire and curiosity to continuously learn and improve self and others. Passionate about helping Marketers to do their ‘day jobs’ better and committed to improving business performance.

• Personal Characteristics: Accountability, innovation, creativity, initiative, stress management, fast learner, result orientation, ability to work on one’s own continuous improvement; listening skills, co-creating with the different teams, GBUs and with key geographies.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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