Consumer & Shopper Insights Manager

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

• Plan and manage the most appropriate research projects for the category or brand for which he/she is responsible in the medium to long term, within the agreed budget.

• Plan, conduct, analyze and report on research that fits the marketing challenge and provides clear answers to the challenge through research.

• As a strategic partner, proactively support the marketing and management team's decision-making with data and information from a consumer perspective.

END RESULTS EXPECTED  (why is it done/impact)

• Provide marketing teams with appropriate research solutions to their challenges and objectives.

• Enable the team to make winning decisions with a higher probability of success

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

• Lead research capability increase by improving/developing research method and process in order for marketing to make sound decisions in a fast-changing business environment.  

• Manage research agencies to increase cost effectiveness and agility and without sacrificing quality of their services.  

END RESULTS EXPECTED  (why is it done/impact)

• Develop and strengthen research method and process to meet current changes of consumer environment, and research technology

• Achieve cost effectiveness and agility through research projects. 

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

• Contribute to strategy building and tactical planning based on data and information, including research results.

END RESULTS EXPECTED  (why is it done/impact)

• Proactively support the marketing team to develop consumer-centric and fact-based strategies and tactics.

& Skills>

• Advanced knowledge on marketing research and market data

• Basic knowledge on business and marketing

• Advanced business skills (critical / logical thinking, problem solving, flexibility, multitasking, project management, etc)

• Advancedmarketing research skills (planning, analyzing, reporting, etc)

• Advanced communication skills in English and Japanese

<Education and/or experience required>

• Working experience as a researcheror analyst in a marketing researchor brand agency or manufacturer, AND, a foreign company.

• Research or analysis experience for FMCG industry

Brand & Innovation (Consumer and Shopper Marketing)

<Other key Factors>

• Operating Budget: Confidential

• Number of direct reports: 1

• Other Measures (if relevant), i.e., advertising budgets, major accounts, contractors:  N/A

Why choose us?