Enterogermina Sr Brand Manager

Job Title: Enterogermina Brand Manager

Grade: L2-1

Location: Mumbai

About Job:

Mission statement

To craft and drive the Enterogermina Brand strategy for India with complete responsibility of creating the Integrated Brand Plan, delivering on Marketing Calendar and managing the A&P investments.

To build the Enterogermina Innovation pipeline, work with relevant stakeholders to commercialize NPDs, launch and successfully scale up the NPDs

To create and drive the probiotic therapy building initiatives among doctors and consumers.

Duties & Responsibilities

§To be responsible for the market share, Sales growth and profitability for the portfolio in India

§Develop a Marketing calendar to drive the strategic priorities of the Brand.

§Manage the A&P budget for the Brand to ensure strong ROI and optimal spend across key marketing interventions.

§Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums - In clinic, Ex clinic, Digital, Mobile, Print, Radio etc. and flawlessly execute them.

§Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL/BTL/TTL activities and course correct strategy if required by periodic travel to different geographies 

§Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes

§Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.)  to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects

§Conduct consumer immersions and understand the key insights pertaining to probiotics.

§Leverage the insights into an actionable communication strategy.

§Deliver the communication on the right channels across mass media, digital, in-clinic\

Enterogermina NPD Pipeline

§Work with relevant stakeholders to develop the products for commercialization as per global brand architecture

§Develop, execute, and monitor business plan for the new products development.

Knowledge, Skills & Competencies / Language

Relevant Work Experience

Minimum years of experience

A total experience of 5+ years in the Sales and Marketing Function of a large scope of Consumer and HCPs

Preferred industry experience

• Healthcare

• FMCG / FMCG.

Functional Knowledge Required

• Product / Domain Knowledge

• Knowledge of the latest trends in Marketing

• Understanding of the domestic Pharmaceutical Industry.

• Field experience of up to a year would be preferable.

Skills Required

• Basic Financial Management Knowledge

• Analytical ability including computer application knowledge.

• (MS Office, Data Warehousing, Database software)

Desired Competencies

Act for Change

Think strategically

Strive for Results

Lead Teams

Commit to Customers

Make Decisions

Cooperate Transversally

Develop People

Qualifications

• Graduate in Science/Pharmacy

• Post Graduate Degree in Management, with a specialization in Marketing for a top management institute

Requirements of the job

This position requires :

• Proven track record of managing all aspects of a successful product throughout its lifecycle

• Proven ability to develop product and marketing strategies and effectively communicate recommendations.

• Skilled at working effectively with cross functional teams in a matrix organization

• Excellent written and verbal communication skills

• Adept at Microsoft – PPT, Excel, word

• The role is responsible for working within Sanofi CHC, India

• The position is based in the Corporate Office, Mumbai and requires extensive traveling across the country.

• This position will suit an individual who is able to operate with discretion and confidentiality about sensitive data

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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