Flu Franchise Head

Job title: Flu Franchise Head

• Location: Barcelona, Madrid
• Flex work policy apply
• Job type: Permanent, Full time

KEY DIMENSIONS AND ROLE RESPONSIBILITIES

Scope Iberia: Spain (anchor) and Portugal (satellite); 42M sales in 2023

In strict alignment with the franchise strategy defined at global level and delivered as per Glocal model, the Flu Head will be responsible for:

• Lead the franchise strategy in Spain and Portugal
• Be accountable for Franchise products P&L
• Collaborate with the Strategic Parnerships Lead in the execution of the strategy in the Spain regions, and with the Portugal Head and team in the execution in the Portugal
• Lead cross functional internal and external engagement plans for the franchise, in coordination with Medical, Commercial, Market Access and Public Affairs
• Be the key contact of the Global Franchise for the MCO and support the definition of the global strategy and content by bringing the market insights  to the global team
• Own the MCO brand plans, adapting the key features of the global strategy to the specificities of the market, allocating the resources and being accountable of the success of the local engagement strategy in the achievement of the MCO goals on the brand.
• Lead the business case preparation for any new launch or introduction within the brands and products in scope for the MCO
• Build and animate the Brand Team in the definition of the brand plans, functioning as a pivot to ensure that everybody contributes to the success of the Brand activities

ROLE CHALLENGES IN 2024-2025 (Strategic Planning Period)

• Grow the position of Efluelda in Spain in Portugal, by expanding the population to which it is offered
• Adopt ditigal transformation and Agile methodology (leveraging data and AI) to accelerate & scale -up new operating models
• Successfully adapt / evolve ways of working while delivering business results / avoiding business disruption.
• Champion glocal and transversal ways of working by fully leveraging centralised and standardized Sanofi frameworks (e.g., GTMC, MCO teams..)
• Ensure full alignment with MCO strategies, pricing and foster seamless collaboration with MCO teams

About you

Experience:

• Pharmaceutical Industry Understanding: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients
• Product Knowledge: Knowledge of product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio
• Customer-Centric Mindset: A deep understanding of healthcare professionals’ and patients’ needs and expectations, enabling the development of strategies and messages that resonate and deliver value
• Brand Management: Extensive experience in brand management, ideally across various countries, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, particularly in a multi-country role
• Industry Expertise: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics, and the specific needs and behaviors
• Omni-Channel Strategy Development: Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a special emphasis on:
• Digital Experience with Customer-Facing Approach: Proficiency in leveraging digital platforms and tools to enhance customer interaction and engagement
• Go-to-Market Exposure: Experience in integrating digital strategies within broader go-to-market plans, including product launches and market entry strategies, to ensure a cohesive and impactful introduction of the brand to new and existing markets

Soft skills:

• Analytical and Strategic Planning: Exceptional strategic planning and analytical skills, with the ability to interpret complex market data and insights into actionable strategies. This includes a deep understanding of how to leverage an integrated omni-channel approach for maximum impact
• Data-Driven Decision Making: Proficiency in using data analytics to inform decision-making processes, especially in identifying and prioritizing customer segments for targeted marketing strategies
• Conceptual and Creative Thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out-of-the-box thinking to challenge conventional wisdom and drive brand growth
• Leadership and Communication: Exceptional leadership and communication skills, capable of leading diverse teams and engaging effectively with wide range of stakeholders across different cultural and regulatory landscapes. This includes managing cross-functional teams to ensure the seamless integration of omni-channel strategies.
• Adaptability and Problem-Solving: Proficiency in adapting to rapidly changing market conditions and resolving complex issues with creative and effective solutions, particularly in the context of supply  chain challenges and market entry strategies.
• Ability and mindset to adapt to new ways of working such as Agile. Leveraging Agile methodologies for cross-team project and initiatives.
• Understanding of Artificial Intelligence (AI) applications in marketing, such as customer data analysis, segmentation, personalization and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.

Education: Bachelor’s degree in Marketing, Business Administration, or any related field

Languages: Fluent in English and Spanish required; proficiency in additional languages is beneficial, reflecting the multi-country responsibilities of the role

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare,

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our and check out our Diversity Equity and Inclusion actions at sanofi.com!