Lead, Competitive and Market Insights for Stable Brands
多个地点 Permanent Posted on Jan. 13, 2025 Closing on Jan. 31, 2025Job Title: Lead, Competitive and Market Insights for Stable Brands
Location: Boston, Bridgewater, Paris , Lyon, flexibility for other locations will be assessed
30 % of travel expected.
About the Job
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.
The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.
The GTMC organization aims to:
Centralize Go-to-Market operational tasks across GBUs
Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency
The Lead, Competitive and Market Insights for Stable Brands is responsible for leading a team focused on delivering integrated competitive intelligence (CI) and market research (MR) insights deep rooted in an understanding of the external healthcare environment and Sanofi’s internal business. This is a player-coach role, and based on the experience of the candidate, they will have direct responsibilities for market research and or competitive intelligence for some of the products supported by their team. Leading with an action-oriented insights approach, they will help drive global and local strategies. The Senior Director will be an integral strategic partner to Sanofi’s commercial leadership and many cross-functional stakeholders (e.g., market access, medical affairs etc.) They will lead a high performing team that aims to exceed expectations of those they support. Partnering with the Sanofi extended offshore team to maximize the insights generation and delivery process is also a key responsibility of the role.
This position will report to the GTMC, Global Head of MRCI Sanofi and will be based in Cambridge, MA - Bridgewater, NJ.
Main Responsibilities
Together with other MRCI leads, co-create and implement the MRCI team purpose to:
Bring the best resources to each MRCI deliverable and key stakeholder exchange
Drive innovation where marketing teams can leverage more actionable insights faster
Inform both high level strategic tradeoffs and operational execution on key issues
Ensure insights delivery to Stable brand stakeholders are tailored to each specific audience to empower commercial teams
Guide the brand planning process via strategically grounding it in insights from the most relevant and timely market research and competitive intelligence
Be a MRCI expert and cross-functional consultant:
Attend, contribute to (where applicable) and report back on both medical and MRCI subject matter conferences to advance expertise on both
Be an integrated insights leader working in lockstep with the I&A Business Analytics team as well as across the MRCI team with market research and competitive intelligence excellence partners
Foster strong agency relationships to ensure seamless insights gathering and findings that deliver on key brand business objectives
Specialize across a number of different therapy areas, collaborating with Senior Directors/Directors in other TAs/I&A pillars to avoid duplication
Take part in commercial meetings and proactively identify market research and competitive solutions for key business questions, regularly revisiting and realigning according to business need
Maintain comprehensive and current understanding of the evolving Stable asset portfolio landscape
Support the design and execution of competitive and market research planning initiatives, collaborating with glocal brand leads to support pre- and post-launch readiness efforts
Ensure the effective implementation of all MRCI activities such as primary research through timely and appropriate coordination with stakeholders and external vendors.
Manage vendor selection process, oversee multiple vendors together with internal partners, as needed
Effectively own the CI and or MR function fully for a subset of Stable products, directly manage projects and commercial team relationships
Effectively lead the MRCI Stable Asset Team
Model and teach a best practice MRCI approach to enable exceptional team performance and commercial support, providing coaching and training as needed
Retain and develop high-quality talent
Maximize adoption of innovative methodologies and best-practices via trainings / upskilling workshops
Coordinate with commercial leadership to prioritize and balance team resources and workload
Oversee the management of the team’s budgets across the product portfolio
Ensure proper dynamic resource allocation and guidance to the team in support of priority strategic initiatives
Oversee all MRCI projects and deliverables to ensure high quality and valid research is completed across the onshore and offshore teams
Rigorously uphold the Company's standards of ethics and policies for market research and competitive intelligence gathering, ensuring the whole team is compliant
About You
Education Requirements
MS / MA degree required, a scientific degree (either B.S. or M.S) preferred, equivalent combination of MR/CI and relevant consulting experience may be considered in lieu of a Master’s degree
Skills and Competencies
A minimum of 12 years of experience in the pharmaceutical industry; equivalent combination of education (MA, MS, MBA / PhD) and / or relevant consulting experience may be considered
5 years management experience required
Strong understanding of all types of market research and competitive intelligence monitoring and reporting methodologies, with experience of conducting primary market research in either
Strong quantitative skills, including data analysis and statistics, Strong analytics capabilities and demonstrated application of skills and any related tools preferred
Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality
Experience with vendor-side market research or CI firm and/or consulting firm strongly preferred
Experience across global, regional, local roles strongly required
Product launch experience strongly required
Experience working directly within or partnering with related functions including new product planning, marketing, value and access required
Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality deliverables
Soft Skills
Successfully lead both by influence and directly, in a highly matrixed environment
Effectively and confidently communicate to various audiences, including senior leadership
Synthesize complex ideas to simple
Champion an integrated insights approach with the know-how and ability to teach the team to develop brand implications from market research and competitive intelligence findings, not just a summary of the data and developments
Possess strong learning agility and high degree of curiosity with a focus on detail, accuracy and problem solving
Have a strong work ethic and is personally motivated
Think strategically in an ambiguous environment and flex and pivot as the business requires
Demonstrate EQ and leadership skills
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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进步需要我们每个人的参与——不论其背景、地域、或职业,我们都有一个共同的愿望:创造奇迹。你也可以成为其中的一员。我们不断追求变革,拥抱新思想,探索我们所能提供的一切机会。让我们一起追求进步。共同发现非凡。
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观看 “在赛诺菲的一天” ,并在官网 (sanofi.com) 上查看赛诺菲的多元化、公平与包容倡议!
在法国的职位
我们在法国拥有20,000名员工,分布在28处办公地点。他们肩负着相同的使命:将药物和疫苗带给最需要的人。从入职第一天起,您就能参与重要项目,找到职业发展的航向。无论您是研究员还是市场营销人员,我们都将为您提供相应的工具、资源和支持,帮助您不断追求进步。发展您的个人能力,携手具有包容性的团队,一起改变全球数百万人的生活。
体验可能性
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我们的员工遍布60多个国家/地区。他们勠力同心,携手共创医疗健康领域的美好未来。无论您在哪里工作,我们的专家都会指导您推动职业发展,您也将能够运用先进的科学技术,取得意义非凡的重大突破。
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勇敢追梦,奔赴美好未来
想要改变自己的生活,乃至改变全球数百万人的生活,该怎么做?加入我们,开启职业新篇章,然后在我们的保驾护航中展翅高飞,并向优秀的人求教,为这份事业做出切实的贡献。
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心怀梦想,成就一番事业
我们希望您以饱满的热情投入到自己的工作岗位中,给全球数百万人带来美好生活。您的职业发展道路由您自己来掌控。您只管制定目标,我们会提供充足的培训机会和支持,让您得偿所愿。
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我们是首个建立多元化、公平性和包容性(DE&I)委员会的制药企业。我们还建立了“菲常联盟”,为每位员工提供发声的平台。您的声音是我们建设未来道路的重要基石。
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我们为您提供各种工具、支持和培训机会,帮助您实现自己的目标。我们也希望您充分发挥潜力,帮助我们实现目标:将新药研发到临床治疗的时间减半。
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