Oncology - (Sr.)Regional Marketing Manager - Beijing

JOB PURPOSE:

• Execute / implement national & regional marketing plans                          

• KOLs management

• Participate in national marketing plan development

• Develop area marketing plans                      

• Regional brand management                                                                             

• Regional market intelligence

INTERFACE:

• Close collaboration and communication with CMKT\Medical\ training\sales

KEY ACCOUNTABILITIES:

1. Execute / implement national & regional marketing plans (weighting%: 45%)                         

• Efficacy \Quantity\Quality\Accurate coverage of depth customers

• Effective and accurate resources allocation through close collaboration and communication with CMKT

• Train regional sales force

• Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials, if appropriate

• Product specific regional sales and A&P budget

• Organize regional activities  (CME programs, symposia , etc.)   

• Attend regional sales weekly meetings

2. KOLs management   (weighting%: 35%)                      

• KOLs personalized platform build up

• Providing meaningful and consistent insights to optimize KOL engagement and speaker development strategies

• KOLs list maintenance and organize routine X-functional team review

• KOLs coverage as speaker usage

3. Participate in national marketing plan development  (weighting%: 5%) 

• Participate in annual long range strategic planning (3-year plan)   

• Participate in annual marketing tactical budget plan (1-year plan) 

4. Develop area marketing plans  (weighting%: 5%)         

• Propose regional tactical cycle plans (4 times per year)

• Report local market info to central (on a monthly basis)

5. Regional brand management  (weighting%: 7%)      

• Organize Brand Champion   

• Participate brand team, implement\tracking activities implementation; provide the required data and insight for brand plan  

6. Regional market intelligence  (weighting%: 3%)

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

• At least 3 years with pharmaceutical industry

• At least 1 years sales force management experience

• Industry/product knowledge

Core competencies:

• Good marketing planning skills

• Good project management skills

• Good KOLs management skills

• Good selling skills

• Good interpersonal skills