Shopper, Consumer Promotion and Health Care Professional Marketing Lead, NA

Shopper, Consumer Promotion and Health Care Professional Marketing Lead, NA

Location: Morristown, NJ

About the Job

Are you a strategic thinker with the ability to innovate at the intersection of consumer behavior and health care professional engagement to enhance brand loyalty and market share?  This is the opportunity for you. The Shopper, Consumer Promotion and Health Care Professional Marketing Lead NA is responsible for developing and executing effective marketing strategies that drive brand engagement and sales through targeted shopper/consumer promotions and health care professional (HCP) outreach.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main Responsibilities:

• Collaborate with cross-functional teams ~ including commercial and brand teams, to ensure cohesive strategy implementation.
• Lead the creation and execution of innovative promotional campaigns and key tentpole events targeted at enhancing shopper experience and driving purchase decisions.
• Work closely with retail partners to develop joint marketing programs that maximize reach and effectiveness.
• Measure and report on the performance of consumer promotion campaigns, optimizing approaches based on data-driven insights.
• Design and implement marketing programs aimed at educating and engaging health care professionals to advocate for the brand’s products.
• Develop educational materials and conduct seminars and workshops to inform HCPs about the latest product benefits and scientific advancements.
• Establish and maintain strong relationships with key opinion leaders, professional associations, and academic institutions in the health care sector.
• Track and analyze KPIs to evaluate the effectiveness of shopper/HCP campaigns and initiatives.
• Provide regular reports and presentations on shopper/HCP activities, campaign results, and ROI.
• Utilize data insights to identify opportunities for improvement and make strategic recommendations.
• Lead, mentor, and develop a team of 3 direct reports (as well as contract professionals) that is skilled in both consumer and professional marketing tactics.
• Ensure that the team remains highly motivated and exceeds their individual and collective goals.
• Manage budget allocations for promotional activities and HCP engagements, ensuring optimal use of resources for maximum impact.
• Ensure all marketing materials and activities comply with industry standards and regulatory requirements, particularly those specific to health care products.
• Stay updated with changes in marketing regulations and guidelines in both the consumer retail and health care sectors.

About You

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience (12+ years) in shopper/HCP marketing, preferably in the healthcare or consumer goods industry.
• Strong understanding of shopper and healthcare professional marketing strategies and best practices.
• Demonstrated leadership experience, including managing and developing a team
• Excellent strategic thinking and problem-solving skills, with the ability to translate insights into actionable shopper/HCP strategies.
• Exceptional communication and presentation skills, with the ability to effectively engage with internal teams and external stakeholders.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives.
• Proficiency in shopper/HCP marketing tools and platforms
• Knowledge of regulatory and compliance requirements in the healthcare industry is desirable.
• Innovative thinker with a keen eye for identifying emerging market opportunities.
• Excellent analytical skills and proficiency in using marketing analytics tools.
• Strong interpersonal skills with the ability to navigate complex cross-functional environments.
• Experience in digital marketing strategies and technologies

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• You’ll grow alongside a talented team motivated by a shared purpose.
• You’ll discover the depth of potential you can unleash when you enter a world-leading environment, expertly designed to support you making a difference.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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