Trade Marketing Lead

Job title: Trade Marketing Lead

• Location: Shanghai
• 100% on China site
• Job type: Permanent

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About us

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing “Health in Your Hands”.

We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World”.

Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

About the job

JOB PURPOSE:

The candidate is accountable for all trade marketing investment and activities for all Opella brands Setting channel strategies (for Ecom and Retail ( including O2O)), building promotions/activations plan, manage Trade BI, fully support commercial team to achieve target while building brands based on brand strategies. Not only providing plan but importantly influence commercial team to improve our ways of working to outperform market.

ORGANIZATIONAL CONTEXT:

(See Organizational chart attached)

SUPERVISED RESOURCES:

4 subordinates

KEY ACCOUNTABILITIES:

This role would give the candidate opportunity to lead by channel product / pricing mix, business building blocks, activation plans and budget efficiency management etc. to act as powerhouse to drive business targets and strategies implementation within guidelines.

The team will cover channel/trade marketing team by brand, and customer marketing for activation landing & cross brand engagement. 

The candidate would be highly regarded as key role in whole organization. The candidate will also provide broader experiences to perform and nurture commercial acumen to grow business.

1. Lead channel strategy landing by brand.

1) brand trade marketing by channel implementation

2) customer marketing while cross-functionally work with commercial/marketing to outperform market in the industry.

• Lead to build all Brand channel Strategy and GTM excellence
• Lead to build portfolio and price strategy working with commercial director, to improve over all Opella China business profibility,ensure implementation to protect brand across channel eco-system.
• Drive brand by channel implementation and building block based on key business drivers
• Based on commercial target, lead to set KPIs, plan promotions/activations, prepare negotiating materials, track status of negotiation and evaluate to find learnings to adapt to next actions based on strategies.
• Lead to provide required assets to commercial team while working with brand team
• Manage Trade BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
• Track KPIs, share key success factors with commercial and marketing team to improve our performance
• Establish better way of working in Trade marketing to improve performance continuously
• Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions

2. Build required capabilities in the team to realize sustainable growth in long-term via trainings, new recruitments, routine meetings and team expansion plan.

• Support Opella EC 3.0 model building (with knowhow of D2C,B2C, B2B, OTC and social commerce)
• Support Retail establish channel management matrix and new channel capability building
• Elevate team capability with size expansion and support business ambition (2025 120M, 2029 300M) . Install his/her expertise to the team to realize more effective and efficient promotions while building stronger team including new recruitments, capability building and organization plan
• Embedded with brand plan activation and drive ROI improvement with cross team collaboration
• Provide channel insights, custom level opportunity or new emerging channel dynamic to help China CHC with additional business growth opportunities

About You

• With excellent communication and interpersonal skills.
• Solid experience of online TMKT management, experience on EC channel TMKT management will be preferred.
• High influencer and ability to prioritize effectively / excellent business acumen & understanding
• High level in organizing with strong business strategical thinking.
• Self-motivated with drive, passion and high integrity; unlimited ambition is welcome!
• Outgoing and open-minded.
• Be efficient and pleasant in working through others.
• Results-oriented and desiring for personal growth and achievement
• Fast learner and committed to excellence
• University / College degree
• Good understanding of e-commerce landscape in China

Education:

• University / College degree or above

Experience & knowledge:

•  Prefer more than 8 years Solid experience of business strategy or TMKT or sales management

Core competencies:

• Ability to develop commercial strategies which in line with brand strategy
• Strong transversal collaboration skills
• Strong financial & analytical skills
• Strong negotiation and influencing skills
• Proactive, positive and innovative mind
• Attention to detail & complex processes
• Excellent presentation and communications

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com