US Omnichannel Strategy and Comms Lead

Job title: US Omnichannel Strategy and Comms Lead

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel Strategy and Comms Lead role works directly with the NA Omnichannel Lead to develop and communicate the overall vision for the Omnichannel organization, ensure alignment across Sanofi’s North America and Global businesses, drive continuous improvement to key processes, and program manage the evolution of the organization.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Responsible for defining and driving the strategic vision of the Omnichannel team

• Lead and assist with the delivery of strategic projects that align with the Omnichannel vision

• Reviewing existing capability development in the team and identifying opportunities for scalability, acceleration, and/or efficiency

• Define, monitor, and communicate a set of impact-driven KPIs that measure the Omnichannel team’s performance

• Own internal and external communications, driving internal and external strategic alignment

• Foster an environment of continuous improvement across the team, ensuring that all team members identify and participate in ongoing capability improvement

• Own the relationship with the GTMC Hub, ensuring that offshore resources are enhancing omnichannel capability

• Engage with finance, people & culture, procurement, and other relevant internal stakeholders

• Own and track the budget for the Omnichannel team

• Ensure strong cross-functional working within the Omnichannel team, and with the team’s key partners

• Drive the identification, design, and delivery of omnichannel capabilities across Sanofi in the United States that build towards Sanofi’s customer vision

• Own the mapping and integration of relevant business architecture (people, process, technology, governance, data, etc)

• Own and program manage an Omnichannel roadmap that coordinates Omnichannel activities week-to-week, month-to-month, and year-to-year

• Coordinate appropriate business input to key US and Global projects, and monitor local delivery of global omnichannel projects

• Coordinate the delivery of consistent quarterly brand reviews to ensure brands’ needs are met and that best practices are being shared across business units

• Support the onboarding and upskilling of North America and offshore colleagues

• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes

• Contribute to knowledge sharing and upskilling programs

• Support the delivery of key transformation programs

• Drive excellent working relationships with agency and vendor partners

• Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

• Development and execution of a strategic vision, with an ability to link wider strategic ambition to a concrete program of change

• Effective communication, change management, and stakeholder management

• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

• Deep knowledge and understanding of omnichannel marketing principles

• Understanding of general marketing tactics, processes, and requirements for execution of tactics

• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

• Excellent verbal and written communication skills

• Collaborative, high energy team player

• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

• Bachelor's degree in business, marketing, or technology, or equivalent experience

• Minimum of 7 years’ experience in strategy or operational functions, or equivalent experience in a professional services context

• Experience in a chief of staff or strategy role preferred

• Experience of change management in a pharmaceutical, life sciences, or biotech environment, with tangible examples of success

• Stakeholder engagement across multiple functions

• Excellent written and oral storytelling skills to communicate vision, and develop communications plan with clear and concise messages 

• Pharmaceutical experience essential

• Experience working in Agile team environment

• Experience in working in a regulated industry

• Experience managing external vendors

• Proven ability to manage multiple high priority projects at once

• Demonstrated ability to work in a complex, matrixed environment

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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