Shopper / Trade Marketing Manager

About the job

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.  

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. 

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Sanofi Consumer Health Care is a top OTC pharmaceutical company in Ukraine. Our portfolio includes successful global brands such as Essentiale, MagneB6, Dulcolax, Mucosolvan as well as iconic local brands such as Paralen, Ibalgin, Endiaron, which are among the most recognized products on the market.

Main responsibilities:

• Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
• Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration
• Collaborating with key stakeholders (Brand Team, Sales Teams, Legal, Medica, Retailers) to identify, align and prioritize common sales goals for categories development and joint business annual planning
• Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
• Participating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning
• Driving shopper analytics, market and competition understanding, brand learnings and action plans
• Managing shopper budget – part of brand A&P budget
• Reporting results and recommendations on national and global forum

About you:

Must have:

• University degree
• 3+ years’ experience in shopper / trade / customer marketing
• Current or previous experience in Consumer Healthcare or FMCG companies with proven track record of driving market share growth
• Ability to build long-term shopper strategy, based on shopper insights and aligned with brand strategy
• Thought leadership in deriving shopper insights, based on qualitative and quantitative data
• Fluency in English (written & spoken) language

Ideal candidates will also manifest:

• MBA
• Executional excellence in preparing trade materials (POS, promo sets etc)
• Strategic skills – ability to build long term shopper strategy aligned with brand strategy
• Ability to create shopper insights based on qualitative and quantitative data
• Creativity and problem-solving approach
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams, Legal, Medical etc.)
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy
• Knowledge about pharmaceutical trade environment, key pharmacy chains and practical tools will be an additional asset

What we offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
• Access to internal recruitment and development libraries - you can create your own career path; your professional development will be supported purposefully.
• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.
• An attractive package of benefits, including company car
• Employee Assistance Program (mental health support, legal and financial consulting).
• Gender neutral paid parental leave as well as volunteer days.