eCommerce Search Marketing, Sr. Manager

eCommerce Search Marketing, Sr. Manager

• Location: Pine Brook, NJ (Hybrid)

About the job

Are you ready to shape the future of Consumer Health? Your skills could be critical in helping our teams accelerate progress. Join our Digital Marketing team as the eCommerce Media Sr. Manager (SEM/PPC) where you will help oversee the paid media and growth strategy for Qunol and its other brands. You will work within a dynamic, fast-paced, highly collaborative group, drive ROl, to deliver traffic, revenue, and new customers to the brand.  He/She will also be working closely with external agencies and cross functional team members, and will be responsible for the day-to-day performance of digital marketing paid media channels, with a primary focus on Amazon Search Advertising as well as various retail media platforms like Walmart, Sam’s Club, Instacart, Criteo.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. 

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Qunol is a market leading CoQ10 and Turmeric supplement sold in most major retail stores like Costco, Walmart, CVS, Target, and more. Qunol’s patented formula’s offer superior absorption at a value compared to our competitors’ products.

Learn more about us at: www.qunol.com

Main responsibilities:

• Lead the overall paid media strategy and drive customer traffic, conversion and ROl for all paid digital marketing channels.  Primarily focusing on Amazon (AMS, Amazon Ads, PPC) while helping evolve the use of AMC within the shopper journey.

• Activate, manage, and report on retailer media, and paid search & shopping to further accelerate ecommerce growth for Qunol.

• Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance and seek improvement opportunities.

• Own paid search pacing, budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROl and other performance KPls.

• Advocate for the customer journey and be a part of the Qunol eCommerce pod in partnership with customer, creative and brand teams.

• Collaborate with social, digital & programmatic leads to plan, develop and execute new customer acquisition programs, retention programs, reactivation and retargeting tactics through paid media channels.

• Manage creative assets for paid media channels, including advising on best media practices, briefing creative development team, and trafficking ads to agency partners.

• Ability to train and engage entry/junior level talent on best-in-class technical search strategy & execution across retail platforms, from campaign creation to optimization and performance measurement/analysis.

Other responsibilities and learning opportunities

• Lead the activation of new brand launches on a day-to-day basis. Ensure execution is in line with the go-to-market plan.

• Optimize comms and content based on A/B testing

• Identify new insights/ learnings to identify new territories, events, and activation opportunities

• Develop ongoing strategic execution based on performance indicators, consumer & industry trends, and market research.

About you

• Minimum 4+ years of experience within digital marketing and paid search channels, with hands-on expertise in Amazon Advertising as well as other retail search platforms.

• Confidence using performance analysis & visualization tools not limited to Excel, PowerPoint, and 3rd party ad management platforms like Flywheel Commerce Cloud and/or Pacvue.

• Paid Search & Shopping experience (Google Ads, Bing Ads etc.) preferred but not required.

• Experience working in advertising agency, brand, or ad tech environment preferred but not required.

• Bachelor’s degree in business, marketing, or any related field preferred.

• Proven track record of successful campaign launches and executions.

• Ability to apply analysis to influence business decisions to drive performance.

• Must be comfortable presenting to key internal & external stakeholders.

• Highly collaborative and the ability to work as part of a team.

• Strong communication skills, both written and verbal.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.