Brand Manager, Essentiale, ASEA
Taguig, 菲律宾 Permanent 发布日期 Nov. 18, 2024Position: Brand Manager, Essentiale, ASEA
Reporting to: Zone Brand Lead ASEA, Essentiale, Buscopan, Phosphalugel
Location: PH / Taguig City
Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Role Overview
Brand Performance
Own brand P&L of local markets and drive profitability
Define brand ambition in long-term. Drive market share gain and brand consideration.
Drive brand love, brand health and brand imagery
Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
Tracks monthly performance at country level and set-up corrective action plan if required
Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
Brand Strategy
Defines the brand strategic pillars and business objectives of Global Brand – Essentiale/ Buscopan based on local consumers, shoppers and HCPs insights
Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
Brand Management
Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
Localizes brand assets and content to ensure it taps local insights [where applicable]
Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
About The Brand Manager
A BRAND BUILDER in essence. Obsessed in driving brand love.
Preferred if with doctor, pharmacist marketing experience
CONSUMER 1st mindset and approach.
Champion of CREATIVITY across all brand building and business plans and activities.
Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
Avid user of DATA and believer in forward looking analytics.
Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
An INNOVATOR at heart
Cross-functional hard & soft LEADERSHIP skills
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
追寻 发展。探索 菲凡。
进步需要我们每个人的参与——不论其背景、地域、或职业，我们都有一个共同的愿望：创造奇迹。你也可以成为其中的一员。我们不断追求变革，拥抱新思想，探索我们所能提供的一切机会。让我们一起追求进步。共同发现非凡。
在赛诺菲，不分种族、肤色、血统、宗教、性别、国籍、性取向、年龄、公民身份、婚姻状况、残疾或性别认同，我们为所有人提供平等的机会。
观看 “在赛诺菲的一天” ，并在官网 (sanofi.com) 上查看赛诺菲的多元化、公平与包容倡议！
查看所有职
我们的产品设计师负责帮助人们提高免疫力，物流专家负责将药物送到需要的人手中，而数据分析师则借助先进的技术改善人们的生活。在医疗健康领域，每一次进步都离不开所有人的努力。您可以自由选择自己的职业发展道路。Gig零工项目将帮助您尝试更多岗位，个性化指导将为您挖掘自己从未被发现的优势。加入我们，开启菲凡的职业发展之路。您到底可以走多远？让我们拭目以待！
体验可能性
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Ama
Ama puts her project management techniques and ServiceNow knowledge to use to help advance Sanofi’s Digital Data operating model. Learn how our team connects data and AI to do what’s never been done before.
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Cambridge Crossing
We're bringing together 2,500 people from across our organization — R&D, Medical, Commercial and Global colleagues all working to realize the power of collaboration.
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Innovation in Action
Our flexible lab of the future will transform how we conduct research, while our innovation center will be fully integrated with existing R&D locations.
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Sanofi’s AI Centre of Excellence in Toronto
The Centre is focused on using leading technologies to develop world-class data and artificial intelligence (AI) products to create value for the health sector.
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Sanofi Canada's Philanthropic Efforts
By chasing the miracles of science to improve people’s lives, we surprise ourselves with what we can achieve. Our team is humbled by the impact our efforts make.
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Sustainable and Green
Our new facility was built to minimize the environmental impact — helping protect our planet and people. Using resources efficiently, we're providing greener, healthier workspaces.
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我们的办公地点
我们的员工遍布60多个国家/地区。他们勠力同心，携手共创医疗健康领域的美好未来。无论您在哪里工作，我们的专家都会指导您推动职业发展，您也将能够运用先进的科学技术，取得意义非凡的重大突破。
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勇敢追梦，奔赴美好未来
想要改变自己的生活，乃至改变全球数百万人的生活，该怎么做？加入我们，开启职业新篇章，然后在我们的保驾护航中展翅高飞，并向优秀的人求教，为这份事业做出切实的贡献。
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您和我们相互依存，共同成长
我们精心打造薪酬体系，为您的身心健康、财务健康与社交健康提供全面保障。我们有着海纳百川的包容性团队文化，无论您在哪个岗位，都能展翅高飞。
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心怀梦想，成就一番事业
我们希望您以饱满的热情投入到自己的工作岗位中，给全球数百万人带来美好生活。您的职业发展道路由您自己来掌控。您只管制定目标，我们会提供充足的培训机会和支持，让您得偿所愿。
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我们的人与文化
我们是首个建立多元化、公平性和包容性（DE&I）委员会的制药企业。我们还建立了“菲常联盟”，为每位员工提供发声的平台。您的声音是我们建设未来道路的重要基石。
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我们的故事
我们关注每一个员工的声音。因为，我们的未来取决于所有员工的付出与努力。正因为他们的助力，我们才能追求远大的理想。
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为什么选择我们？
我们为您提供各种工具、支持和培训机会，帮助您实现自己的目标。我们也希望您充分发挥潜力，帮助我们实现目标：将新药研发到临床治疗的时间减半。
