AMEA Performance Analytics Manager

Job Title: AMEA Performance Analytics Manager

• Reports to: AMEA Performance Analytics Lead
• Grade: L2
• Scope: AMEA - Asia Pacific, Middle East, Africa.
• Employment Type: Fixed Term Contract (1-year)
• Location: Singapore

Opella. Mission & Vision

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Job Purpose

Are you passionate about driving marketing and commercial effectiveness to unlock growth and want to use your analytical, digital and business skills to advance a Data-driven and Performance culture at Sanofi Consumer Health Care? Apply today!

AMEA accounts for almost one quarter of the GBU sales delivery, covering developed and developing markets from Japan to India. With significant percentages of the Region sales coming from both our Global brands, such as Allegra, & Enterogermina and our local jewels such as EVE & Alesion in Japan, Lactacyd in SEA, Doliprane in Africa, Depura in India and Cenovis in South Korea & Australia, the successful candidate must have the ability to see this diversity as a source of growth to unlock, to accelerate our Region performance and help more people in AMEA.

The role of AMEA Performance Analytics team is suited to consumer oriented, performance driven candidates who are passionate about consumer healthcare and want to provide rigorous data-driven approaches to inform business strategy, business decisions and drive performance culture. The role, as part of the Region Brand & Innovation team, working with the Performance Analytics Lead will master the key data sources and provide a comprehensive view on performance as well as foresight to enable the Region Strategy, Brand activation strategies and Commercial excellence in execution.

Key Accountabilities

The Role:

• Provide accurate monitoring of sell-out performance across agreed KPIs at region, category and country level through regular weekly and monthly reporting.
• Strive for insightful storytelling while providing recommendations on reports’ optimization and automatization.
• Supports clear, complete and unbiased view on sell-out performance connecting insights from multiple data sources (market, competition, brand, finance, commercial) and tracking and performance monitors to drive strategic priorities and excellence in execution for both Global and Local brands.
• Supports regional performance review process by providing end to end performance analysis and opportunities and risks, and proposing & following through on any actions needed to achieve objectives.
• Use data to identify simplification opportunities and support the business with prioritization and focus for the business, delivering maximum impact with the greatest simplicity.
• Generates business insights to drive business growth and develop engaging growth stories on sell out performance, brand activation or innovation.
• Drives A&P resource allocation optimisation through rigorous modelling across categories and geographies. Provides for actionable MMM recommendation (media, trade, market impact) to improve ROI. Leverages A&P optimizer, Lego as well as Brandlift studies. Partner with finance on resource allocation to ensure high level allocations are in-line with tactial directions from MMMs
• Supports forecast process by implementing predictive accuracy steps for seasonal pathology (C&C, Allergy) through tracking, impact measurement and development of forecasting models in cooperation with Global Analytics, internal data scientists and external providers
• Challenges data/ analytics providers (internal and external) on assumptions behind data and models for better outputs

The Mindset:

• Growth & ROI driven, passionate about performance and marketing efficiencies
• Numbers and Data savvy – always look for data to build a perspective/ recommendation, thinks about cutting data through different angles to generate business insights
• Rigor on data quality & management
• Business-oriented mindset to drive business forward vs just looking at the past
• Curious about competition and benchmarks
• Able to connect multiple sources of information and put hierarchy behind information
• Open and able to experiment with new measurement approaches
• A passion for personal growth and ambition to grow into a lead role on Performance Analytics over time.

Transversal Relationships

• Zone GMs, Zone Brand & Innovation teams, Zone Commercial Teams, Zone Performance Analytics Teams
• Region cross functional team, Global CHC Business Intelligence and Analytics team

Ideal Background 

Experience:

• Minimum 5 years of experience is desirable, preferably in healthcare or consumer sector in business intelligence or similar position requiring rigorous mastering of data analysis and reporting
• Strong prior experience in data analytics, able to manage all aspects of analytics process, managing a number of data sources, ensuring data quality, directing the work of analytics partners, generating and validating key insights and turning them into concrete actions
• Experience with various type of data including consumer, media and e commerce data (IQVIA, Nielsen, Kantar etc), as well as digital data (i.e. Google analytics) is a plus
• Prior working experience in MNC or Local Firm in a regional role

Qualification

• Education: Business School or Bac+5, master’s degree in quantitative discipline (economics, applied mathematics, statistics, data science etc.) i.e. preferred

Functional knowledge or Ability to learn fast

• Deep Excel Proficiency: can do hands-on simple correlations or projections in Excel
• Proficiency in retail audit panels, sell in, sell out, causal drivers
• Marketing mix models techniques
• Forecasting innovation & category fundamentals
• Digital measurement foundations
• E-commerce performance and analytics experience is a plus

• Knows or learns fast various visualization software (Tableau, power BI, etc.)

Competencies

• Executional excellence to manage data and translate into actionable insights

• Strong analytical skills, action planning, and organizing, problem-solving and ‘can-do’ attitude
• Team spirit, persuasiveness & influence, highly collaborative with cross-functional partners
• Ability to be flexible and adapt quickly to evolving strategies and priorities
• Relentless pursuit for identifying new growth opportunities (courageous, outcome obsessed)
• Looking internally and externally for benchmarking and inspiration (external focus)